Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Our Adventure Sports business brings in two distinct revenue streams. The first comes from our Jungle Expeditions where our teams of European and Ghanaian young people push themselves beyond their regular limits of physical, educational, cultural and mental endurance in the deeper recesses of the Ghanaian jungle.
Our second revenue stream comes from our Cross-Country Safaris.
BraveHearts Expeditions began full scale operations in 2012 with High Schools in Ghana and had revenue of $9,000. In 2013, our expedition revenues doubled, after the MoU that brought in our German and Finnish clients, to $20,000. We further exploited that opportunity with our Cross-Country Safari innovation which brought in our second revenue stream of $24,000.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
In terms of business development achievement, the project has (1) Increased BraveHearts Expeditions’ revenue streams, (2) Expanded our Adventure Sports services to include Rappelling, and (3) Built expedition locations infrastructure for more marketability.
Because poverty from unemployment is the single most widespread reason rural communities adopt practices and use technologies that destroy the environment and cause biodiversity loss, the project has further (1) Assisted the rural poor to manage natural resources for sustainable economic growth and poverty alleviation in the set-up of community-based tour-guide associations that raise income from local tourists, and (2) Created incentives to slow down the process of environmental degradation in the form of scholarships for brilliant but needy students (15 so far), and in the provision of potable drinking water in rocky villages.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The key outcomes of the project, and the measures of success in revenue terms would be (1) Commercially viable commencement of Canoeing as an additional revenue stream along Lake Volta (projected to bring in a worse-case 4th revenue stream of $120,000 annually), (2) Sustainable small-scale development and facility expansion of our experiential learning expedition locations (which will further help to attract our corporate clients to our Corporate Expeditions), (3) $100 additional monthly income per families of 20 local guides, and (4) 20 additional jobs annually, 65% for rural women.