A Brief History of Aviation

A Brief History of Aviation: Wonder animation art therapy

Moscow, Vladivostok, Novosibirsk, Saint-Petersburg, Kaluga, RusiaMoscow, Vladivostok, Novosibirsk, Saint-Petersburg, Kaluga
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

“A Brief History of Aviation” - the first in the world animated series about aviation created by children suffering from cancer diseases.

About Project

Problem: What problem is this project trying to address?

Working out and implementing an effective tool for the rehabilitation of disabled children who have been treated for/are still suffering from cancer diseases. The involvement of children contributes to develop and maintain their strong motivation to fight for their life and health, overcome internal complexes and fears, promote socialization and their return to normal life, and conduct educational and psychological rehabilitation. Promoting the development of an infrastructure comprising non-profit organizations, charitable and volunteer institutions; building the culture of philanthropy in Russia; promoting children's healthcare and the education of a physically, emotionally and mentally healthy generation.

Solution: What is the proposed solution? Please be specific!

To achieve rehabilitation objectives, animation was selected as an innovative model of unique art therapy. It allows children to develop and demonstrate a variety of inclinations. The animation project includes a large number of steps so that each child has the opportunity to feel involved, needed and valued, to learn to consider the interests of his/her partners, to give free reign to his/her imagination and to liberate himself psychologically. As part of the rehabilitation programme, active work involves adults as well (volunteers and instructors). Children open up to volunteers, resolve any personal and serious communication problems that might arise during complex and painful treatments and free themselves of inhibitions.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The second episode was started in June 2013. Vladivostok was the showcase of the exclusive closed presentation of the next series of the second episode, created by little patients hospitalized at the specialized department of the Regional Oncological Centre in Vladivostok with the support of the partner charitable foundation – “Sokhrani Zhizn” (Save Life). During ten days, kids who were undergoing rehabilitation after a cancer illness, worked on the script, drew and duped characters and learned animation techniques. After having finished their work, they invited family members, close friends, clinic employees and journalists to an exclusive presentation to be the first to evaluate the results of their creative efforts.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

This project can be implemented on the basis of any clinic in order to resolve tasks related to a rehabilitation programme, and it can be used as a professional socializing and orientation tool for children from social risk groups who get a healthy alternative to street life and gradually get interested in animation, thereby determining their future objectives and lifestyle. The project can be implemented on any platform; the unique art therapy method as part of special master classes can be transmitted by professional tutors and volunteers, who organize creative leisure events for children in difficult life situations, which will eventually and at minimal cost expand the geography of the project and spread to the most remote corners of the country.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

As far as we know, the art therapy project - “A Brief History of Aviation” - is both unique and unparalleled to date.


The effectiveness of the project is ensured by professional team members, who do their part at a high level and take full responsibility for the results of their work.
About the Lead Co-Creation Partners
Transaero Airlines
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Organization Name

Transaero Airlines

Total Number of Full-Time Employees

> 11 000

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Basic Info
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Primary European Country where this Project is creating social impact

, XX, Moscow, Vladivostok, Novosibirsk, Saint-Petersburg, Kaluga

Additional European countries where this Project is creating social impact


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What awards or honors has the project received?

"Leaders of Corporate Philanthropy" Award by Vedomosti business daily, international auditing-consulting network of PwC companie

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

Partner 1
Autonomous Non-profit Organization “Deti” (Children) (Moscow)
The organization aims at creating a comprehensive rehabilitation system for children and adolescents suffering from cancer diseases and for their families.
The organization pays special attention to providing advanced training of specialists working in the field of oncology (doctors, nurses, psychologists, social workers, instructors and art therapists) and promoting the exchange of experiences at the inter-regional and international levels.

Partner 2
Charitable Foundation “AdVita” (Saint Petersburg)
The Foundation provides assistance to cancer patients and hospital oncology departments in different situations: payments for medicines, search for bone marrow donors, prostheses and implants, hospital equipment and support to families of cancer patients. Today, the Foundation has about four hundred children under its care, five full-time employees, two and a half thousand blood donors and more than a hundred and fifty volunteers.

Partner 3
Charitable Foundation “Nastenka” (Moscow)
The Foundation's main goal is to improve the quality of diagnosis and treatment of children with cancer diseases and provide comprehensive assistance to families of young patients.

Partner 4
K. Khabensky Charitable Foundation (Moscow)
The Foundation organizes assistance to children suffering from cancer and other brain diseases. The main activities of the Foundation include assistance in organizing the examination and treatment of children, purchase of medicines, organization of rehabilitation programmes, assistance to Russian medical institutions specialised in diagnosing and treatment for children’s brain diseases.
The Foundation is also engaged in providing advanced training to doctors and awareness work with parents aimed at improving the early diagnosis of severe brain disorders.

Partner 5
Charitable Foundation “Sokhrani Zhizn” (Save a Life) (Vladivostok)
The Foundation takes care of children with cancer and hematological diseases at the Children's Regional Oncology and Hematology Centre.

Partner 6
Charitable Foundation “Zdravookhranenie–Detiam!” (Health Care – for Children) (Novosibirsk)
The Foundation is engaged in helping young patients and their legal representatives exercise their right to obtain affordable, adequate, modern and timely medical care in Russia.

Partner Clinics:
N.N. Blokhin Russian Cancer Research Centre, Russian Academy of Medical Sciences (Moscow); Oncology Department of the Morozov Municipal Clinical Hospital (Moscow); Children's Department at the Research Institute of Oncology in Pesochnoye (Saint Petersburg); Children’s Oncology Department at the 31st Municipal Hospital (Saint Petersburg ); the Leukemia Department at the 1st Municipal Children's Hospital (Saint Petersburg); the Oncohematology Department at the Children’s Regional Hospital (Vladivostok); and the Children’s Oncohematology Department at the Novosibirsk Central Regional Hospital (Novosibirsk).

The Transaero Programme dedicated to healthcare assistance for children, under which the art therapy project -“A Brief History of Aviation” - was realized, is the only Russian business charity programme that comprises a set of measures to overcome children’s serious illnesses including from actual treatment to rehabilitation. When the treatment phase, which often takes several years (in particular, in the case of pediatric oncology) comes to an end, a family that has endured endless chemotherapy, radiation, and surgery sessions, numerous complications and painful search for money to pay for treatment, experiences extreme exhaustion along with the joy of recovery. After difficult and long-term treatment, little patients need social, educational and psychological rehabilitation.
Originally, the rehabilitation programme, developed and implemented by Transaero, was based on close collaboration with the Rehabilitation Centre for families whose children had suffered from cancer – Autonomous Non-profit Organization “Deti” (ANO Children). Twice a year, a rehabilitation camp is organized, whereby participants of the corporate volunteer programme “Putyshestie v Stranu Transaero” (Travelling to Transaero Land) and their family members travel to a specific place with live entertainment, where they play and communicate with the children. The programme has expanded to include partner charitable foundations, which, in the past six years, have collaborated in setting up a programme to promote children’s health – “Nazad v Budushcheye” (Back to the Future). Collaboration with clinics and oncohematology centres and departments is organized on a regular basis in Moscow, Saint Petersburg, Vladivostok, Khabarovsk, Krasnoyarsk, Omsk and Kaluga.
By adhering to a comprehensive approach to resolving social problems and opinions that only joint efforts can be effective in addressing them, when implementing social and charitable programmes, our airline attracts leading experts and collaborates with regional and local authorities, as well as non-profit organizations. Non-profit organizations - the main partners in the programme - provide expert evaluations of all activities, get directly involved in the implementation of the programme and long term planning.
Only in close cooperation with relevant organizations involved professionally in providing assistance can we achieve high performance and open new horizons and new perspectives for the rehabilitation programme initiated by Transaero.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

- Number of volunteers in the corporate programme;
- Number of children participating in the rehabilitation programme;
- Therapeutic and rehabilitation impact achieved during project implementation;
- The children overcame communication barriers associated with their psychological state after a serious illness;
- They could take their minds off difficult and painful treatments and develop a strong motivation to recover;
- Psychological help – create a positive atmosphere in the family that was affected during the child’s treatment .
- Popularizing the ideas of philanthropy and volunteerism.

To date, the animation art therapy programme is available to residents of Moscow and the Moscow Region, Saint Petersburg, Krasnoyarsk and Vladivostok.

Funding: How is your project financial supported? [select all that apply]


Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

The project is not intended to yield rapid commercial results and is part of a global strategy for Transaero’s corporate social responsibility, aimed at improving the situation in each region of presence (in the country) and pursuing its objective to strengthen the image of the airline as a socially responsible organization, which, inter alia, will ensure the airline’s stable position in the market, establish reliable relationships with worthy partners and public authorities, and generate profits in the long term.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

In 2010, as part of the rehabilitation programme - “Back to the Future”, experts from non-profit organizations, who were already working together under this program, got acquainted with the work of the animation studio “Da” (Yes), whose objectives and priorities coincided with the objectives and priorities of the charity programme for children’s rehabilitation, implemented by Transaero. A common interest formed the basis for the development and launch of a unique animation project created by children suffering from cancer illnesses, thus implementing a rehabilitation programme through animation art therapy.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

Some features of work effected by NGOs and commercial companies, as well as different goals and approaches to existent activities may cause problems in communication. However, if both sides of the process are professionals familiar with the specifics of the other partner and willing to compromise, barriers will not arise, as was demonstrated during project implementation.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

Contractual relationship.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

The project has made a significant contribution to developing and strengthening the idea of corporate volunteering and team building around a common purpose and has given new meaning to this work. The project has had a significant impact on the involvement of volunteers in Saint Petersburg.
During the creation of the animated film, participants from the corporate volunteer programme acquired new creative and organizational skills and mastered animation tools. Their fear disappeared as they began socializing with children in difficult life situations; specialized communication skills were developed by the volunteers.
In addition, core business partners of the commercial company actively joined the project, thus integrating into the charity programme and expanding opportunities for NGOs primarily involved in the project.

How did you find out about this competition?

Transaero’s partners in charge of organizing the annual charity Christmas fair - “Dushevny Bazar” (Hearty Fair) - together with