Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:
-Partner: Rimi Lietuva
-Type of partner: business
-Short description sentence: our partner “Rimi Lietuva” is representing a major retail operator in the Baltics States “Rimi Baltic” in Lithuania market;
-Key motivation to participate in the co-creation project: currently the company does not have a social brand product line in Lithuanian supermarkets. As it positions itself as socially responsible and open retailer the social brand introduction to the market will be one more significant step toward systematic implementation of the social responsibility principles integration in the company activities.
At the same time the partner is interested to gain the monetary profit from the new product line.
-Key contributions in the co-creation project: by prior arrangement the company will share their intelligence, human and material resources while creating / developing / realizing the social brand product line.