Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:
VertuVin’s added value is linked to different stakeholders’ will to collaborate and to become partners. adapted businesses are able to better distribute their products in an equitable manner aligned with their value systems. In effect, the sale of 10,000 bottles means an additional job for a handicapped worker at 70% time (equivalent to full time).
Since 2011, the Simply Market wine fair annually proposes a sustainably produced wine offering, produced by handicapped persons in ESAT vineyards. This offering is publicized internally and to clients. In 2012, chef Grégory Cuilleron graciously offered his support for this initiative, ambassador for l’AGEPHIP (Association of fund management for the insertion of handicapped persons).
-Partner 1: Simply Market
-Type of partner [business/social/public] Business: Distribution company in the Auchan supermarket group
-Short description sentence [Max 25 words/partner] 250 stores in France, 13500 employees; engaged company, keeping a “Handicapped Program” agreement for more than 15 years.
-Key motivation to participate in the co-creation project [Max 35 words/partner] - This project embodies many of the company’s values and engages contributors in many of the company’s business activities. It is aligned with a longstanding Handicap Program, but adds a completely new dimension in its manner of working with the protected sector. It perfectly illustrates our intention to develop “inclusive” CSR at the heart of our activity, commerce.
-Key contributions in the co-creation project [Max 35 words/partner] - The project broadens the perspective of all involved employees. It creates an unprecedented link between human resource and commercial activity and offers the unique possibility of converging values, actions, and internal and external communication. It constitutes an extension of our actions and engagements and opens a completely new collaborative and co-constructive dimension between traditionally very distant partners.
-Partner 2: SOLIVERS
-Type of partners [business/social/public] social: SCIC SA
-Short description sentence [Max 25 words/partner] - SCIC Solivers associates diverse actors for social inclusion, joining their resources and incubating projects for sustainable employment of handicapped or alienated persons.
-Key motivation to participate in the co-creation project [Max 35 words/partner] - SCIC Solivers initiated the cooperative of social enterprise vintners in Club VertuVin, born at the Simply Market wine fair.
-Key contributions in the co-creation project [Max 35 words/partner] Through club VertuVin, SCIC Solivers will offer the club’s ESAT vineyards its didactic and collaborative engineering and its support for training handicapped workers in new commercial skills through sessions in Simply Market supermarkets.