Club Vertu’vin     

Club Vertu’vin     : Offering solidarity wines, catering to the social and solidarity economy

France
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Club VertuVin responds to the issue of inclusion of handicapped persons, through providing work in the protected sector that can also act as a gateway to mainstream employment.Wine cultivating social enterprises (ESAT,EA) developing quality, often organic, products, deserve broader recognition.They will undergo commercial development in alignment with the values of the social economy,at the initiative of Solivers and supported by Simply Market

About Project

Problem: What problem is this project trying to address?

Isolated vintners operating social enterprises struggle to distribute their products due to logistic, cost, and organisational issues that place these small producers in difficult competitive situations.

Solution: What is the proposed solution? Please be specific!

With Simply’s 250 supermarkets offering their know-how and local logistics chains to develop targeted commercial action, the businesses of club VertuVin gain access to a new market. The work group joining ESAT and EA French wine growers came together to research equitable and competitive distribution solutions acceptable to their clients, mainly community restaurants. Connecting with the Simply Market brand, its foundation and its operational teams unlocked a win-win solution with the possibility to better promote these solidarity wines: engaging logistics services, eventually proposing a loyalty rewards program for community restaurants, and developing in-store communication around ethics, solidarity, local,organic quality & employment
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Commercialisation and support projects require trainings organised with Simply Market stores in handicapped workers’ working situations in order to promote their products to the general public. Handicapped workers express their pride and knowledge, sharing their love for their work with the general public.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Club VertuVin members, adapted businesses and ESATs, will be brought to change their scale of production (sales in number of bottles) to stock the maximal number of stores (potential of 250 points of sale). This model will allow the ESAT and adapted businesses additional trainings and hires for logistical and commercial/promotional aspects. 10,000 supplementary bottles sold create one job for a handicapped worker at 70% time (equivalent to full time). Over time, the goal is to offer the wines through other solidary European distribution channels with Capmarkt (Germany), Chanceb (Austria), l aigs (Belgium), etc.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Not to our knowledge.
Team

Team

Solivers is piloting the entire project, particularly with regards to the ESAT vintners. Simply Market teams connect the different stakeholders within the company.
About the Lead Co-Creation Partners
Organization:
Simply Market
Visit website
LEAD SOCIAL-MISSION ORGANIZATION
Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

SCIC social enterprise

Total Number of Full-Time Employees

5 in cooperative headquarters and 70 in entities that form part of the cooperative

Lead Contact First Name

Pierre

Lead Contact Last Name

HOERTER

Title

President

Country

France

Twitter URL
Facebook URL
LEAD CORPORATE PARTNER
Organization Name

Simply Market

Total Number of Full-Time Employees

13 500

Lead Contact First Name

Béatrice

Lead Contact Last Name

Javary

Title

General Delegate Simply Foundation

Country

France

Twitter URL

@bjavary - @FondationSimply

Basic Info
Project Starting Year

2013

Primary European Country where this Project is creating social impact
Additional European countries where this Project is creating social impact

Other Simply Market countries (Spain, Italy),wine cultivating social enterprises in Austria, Germany, Spain, and Italy

Select the category that best fits the type of your project:

Inclusive supply chains: Entries in this category implement efficient, sustainable and inclusive supply chains.

What awards or honors has the project received?

NA

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

VertuVin’s added value is linked to different stakeholders’ will to collaborate and to become partners. adapted businesses are able to better distribute their products in an equitable manner aligned with their value systems. In effect, the sale of 10,000 bottles means an additional job for a handicapped worker at 70% time (equivalent to full time).
Since 2011, the Simply Market wine fair annually proposes a sustainably produced wine offering, produced by handicapped persons in ESAT vineyards. This offering is publicized internally and to clients. In 2012, chef Grégory Cuilleron graciously offered his support for this initiative, ambassador for l’AGEPHIP (Association of fund management for the insertion of handicapped persons).
-Partner 1: Simply Market
-Type of partner [business/social/public] Business: Distribution company in the Auchan supermarket group
-Short description sentence [Max 25 words/partner] 250 stores in France, 13500 employees; engaged company, keeping a “Handicapped Program” agreement for more than 15 years.
-Key motivation to participate in the co-creation project [Max 35 words/partner] - This project embodies many of the company’s values and engages contributors in many of the company’s business activities. It is aligned with a longstanding Handicap Program, but adds a completely new dimension in its manner of working with the protected sector. It perfectly illustrates our intention to develop “inclusive” CSR at the heart of our activity, commerce.
-Key contributions in the co-creation project [Max 35 words/partner] - The project broadens the perspective of all involved employees. It creates an unprecedented link between human resource and commercial activity and offers the unique possibility of converging values, actions, and internal and external communication. It constitutes an extension of our actions and engagements and opens a completely new collaborative and co-constructive dimension between traditionally very distant partners.

-Partner 2: SOLIVERS
-Type of partners [business/social/public] social: SCIC SA
-Short description sentence [Max 25 words/partner] - SCIC Solivers associates diverse actors for social inclusion, joining their resources and incubating projects for sustainable employment of handicapped or alienated persons.
-Key motivation to participate in the co-creation project [Max 35 words/partner] - SCIC Solivers initiated the cooperative of social enterprise vintners in Club VertuVin, born at the Simply Market wine fair.
-Key contributions in the co-creation project [Max 35 words/partner] Through club VertuVin, SCIC Solivers will offer the club’s ESAT vineyards its didactic and collaborative engineering and its support for training handicapped workers in new commercial skills through sessions in Simply Market supermarkets.

etc.

Impact
Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

10 ESAT and EA vineyards are involved
● This represents, on average, 10 workers per ESAT.
● Handicapped workers in their working situations attaining new qualifications and growing in their work, while promoting the fruits of their labor.
● Trainings organised with Simply Market stores cover subjects that these workers are usually excluded from (sales, logistics) thanks to didactic tools created by Simply Market employees and Solivers.

Sustainability
Funding: How is your project financial supported? [select all that apply]

Foundations, Businesses.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

In that the project opens a new market to adapted businesses and ESAT of the wine-making sector at a reduced “entry fee,” the project is economically viable.
Uncertainty lies in the capacity of the ESAT and adapted businesses to scale up and in the aptitude of the business to collaborate with them, taking into account their differences without preferential treatment or unwarranted advantages.

Team
Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

The project originated in a meeting between people who recognized their respective competencies and roles, and their capacity to act together to benefit their common interests (the president of Solivers, ESAT vintners, Simply Market wine buyers, the delegate for the company’s foundation, the head of their Handicap Program, a correspondent for their foundation, logistics personnel, store directors…).

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The project brings together people from cultures that are traditionally opposed. It took time. We built on the legitimacy of long term engagements (a 15-year Handicap Program, a three year sustainably produced wine fair for three years…) and on the interest in spreading the projects supported by the company’s Foundation into the very heart of the organisation, involving the maximum number of operational players in order to initiate change.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

Our project’s originality is in the diverse relationships that coexist within it. Club VertuVin is supported by the company’s foundation. Skills-based sponsorship and the link with the handicap program are implemented by human resources in line with the Group’s values. Business relations are managed by central purchasing staff with an ethical dimension taking into account the partner’s specificity.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

This project slowly transforms and evolves mentalities. It is part of the daily working life of Simply Market’s operational teams while offering an unprecedented opening into partners with very different objectives and principles.

How did you find out about this competition?

The Simply Foundation was present at Ashoka’s breakfast on Nutrition