Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:
One of main characteristics of ColorADD Code is its transversality. We want all the children have access to the code, a truly integration, not only through the Viarco pencils but also this inclusion take place through publishers, educational games, national tests, etc..
Only effective use of the code across different areas allows the full integration of persons with color vision deficiency.
ColorADD social business is focused in replicating worldwide its successful cluster implementations in Portugal and internationally but Education is a strategic activity of our mission and consequently we offer the code for schools and school libraries on a pro bono basis. We want to reach as many children as possible ensuring that they are using the right pencils and tools, allowing their integration without discrimination.
The Code became an integral part of Schools Communities, an unequivocally tool at the service of Teachers and Students, objectified in a protocol signed with the Portuguese Ministry of Education and Science, establishing an social responsible example to the World! The referencing of the Portuguese National Exams with the ColorADD code, is justified by the need of a huge minority inclusion.
Partner: Viarco it’s a pencils factory with more than 100 years, the company was able to re-invent it self combining ancient machines and know how.
Type of partner: business
Short description sentence: Viarco it’s a pencils factory with more than 100 years, the company was able to re-invent it self combining ancient machines and know how.
Key motivation to participate in the co-creation project: The honour to participate in a project that will include naturally 350.000.000 colour-blind people in the World of the Color, through the universal language created by Miguel Neiva
Key contributions in the co-creation project: Social responsibility, innovation, value to the product and for the consumer, social integration, a perfect example of the company strategy that’s create add value products to the market based on new knowledge and creativity.
Other Strategic Partners in Education Area:
Publishers Partners: Plátano Editora ; Sebenta Editora (Leya Group).