The Dorsal Effect

The Dorsal Effect: shark conservation through fishermen conversion

Lombok, IndonesiaLombok, Indonesia
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Dorsal Effect aims to conserve sharks by providing alternative livelihood to exploited shark fishermen in the trade. With more viable and equitable income from alternative livelihood income streams like eco tourism, shark fishermen can then be steered away from shark hunting.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

shark conservation through conversion
About Project

Problem: What problem is this project trying to address?

Sharks being hunted on a massive, unsustainable scale in Lombok, Indonesia.

Solution: What is the proposed solution? Please be specific!

Shark conservation by providing alternative livelihood to shark fishermen such as ecotourism and trash upcycling
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When shark fishermen make more income through ecotourism than shark fishing, they see the viability of moving away from dangerous shark hunting that also exploits them.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Shark fishermen make money by bringing tourists out on snorkeling boat trips from the fish market where sharks are caught rather than shark hunting. They make more money and get to spend more time with their family. Ecotourism is also safer than shark hunting.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

30 existing shark fishermen to be converted and be part of the solution, sharks no longer landed at Tanjung Luar fish market in Lombok and other parts of Indonesia and hopefully India too, 2 major exporters of shark fin.
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Organization Country

, NB, Lombok

Country where this project is creating social impact

, NB, Lombok

Funding: How is your project financial supported?

Awards: What awards or honors has the project received?

Singapore International Foundation Young Social Entrepreneurs Award 2013 $10,000 grant

Where have you learnt about the competition?

Sunday Time 30th Nov 2014 article about Pamela Chng

Tell us about your partnerships:

Worked with Wildlife Conservation Society and Gili Eco Trust in Lombok for marin conservation projects. Also collaborating with Our Better World to spread the story about the Dorsal Effect, as well as partnering with X-Trekkers Adventure Travel Consultancy for marine conservation packages to schools.

Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?

Right now, my only conversion stream is eco tourism and this cannot reach enough shark fishermen to keep them from shark hunting, need to have the resources to set up multiple alternative livelihood streams of income for the shark fishermen so it's viable.