Qimsa

Qimsa

Quito, EcuadorQuito, Ecuador
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We produce health bars made of quinoa, in Ecuador, to be sold to developed countries. Our goal is to improve the economic and social development of the Andean Region by creating jobs, paying fair salaries, and educating.

About Project

Problem: What problem is this project trying to address?

The Andean Region economy is growing at a high rate from raw good exports but sustainability is not ensured. Peru's government projects a GDP growth of 5.7%, down from the previous 6.3%. This will be the largest deficit within the decade. The reason being lack of education, economic structure, and drop in exports. The regions inflation of wealth will sustain if the growers receive better support and improved technology.

Solution: What is the proposed solution? Please be specific!

We want to increase the quinoa producer’s quality of life in the Andean region by improving their material as well as supporting their spiritual lives. We want to help foster a sense of autonomy, complexity and connection between effort, reward and larger economic and social benefits between different stakeholders in the quinoa community. We will introduce better technology into the quinoa production process to increase productivity; we will have participatory programs that encourage community interaction with our company as well as community engagement with quinoa production and consumption and business best practices.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The story begins with the quinoa farmer. He or she grows and harvest the crop. We then buy the quinoa to be produced and developed into a quinoa bar. Once the bar has been created it is packaged and shipped to the distributor in the United States. From here it will reach the major developed markets. The bar provides healthy lifestyles for the consumer. The loop is completed by us providing programs to educate farmers about community engagement and sustainability as well as creating better technology and increasing exportation.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The major financial institutions are currently addressing the farmer needs through financial investments. However, these programs are falling short. Instead of going to the root, these programs only support from the outside. In order to truly affect change, a level of grassroots efforts need to be established. Through ethnographic research our program will collect important data about these farmers and find sustainable ways to educate and inform.
About You
Organization:
Dos Margaritas Functional Foods (DMFF)
About You
First Name

Lonnie

Last Name

Petersheim

About Your Project
Organization Name

Dos Margaritas Functional Foods (DMFF)

Organization Country

, P, Quito

Country where this project is creating social impact

, P, Quito

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

DMFF was founded by an entrepreneur whose goal was to support the Andean economy and sell healthy snacks in order to fight obesity through the World Food Program. However, when the program slowed the process another way was found. The new goal was to sell to developed countries and use that income to support economic development in the Andean region and fight lack of nutrition by giving product to the people in need.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Nutrition, Sustainable Agriculture, Smallholder Farmers.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

The initial target audience is men and women around 40 who live healthy lifestyles, both physically and mentally, while also being socially conscious. Our goal is to start by reaching out to gluten-free and ethnic food groups through the web. Our brand provides a guilt-free way to eat healthy and support a social cause.

Impact: What is the impact of the work to date and expected impact in the future?

We have produced 3 different healthy snacks while selling and producing around 1 million quinoa bars. Our next steps are to build capital and begin selling in the 6 billion United States food bar market. When we reach our financial sustainability we will start funding our program for Andean farmers. The program will support educators who will teach local farmers how to budget, think long-term, and grow sustainably. In addition, our plant will supply new jobs in the Andean Region. It will also reduce meat consumption around the world. Therefore, reducing C02 admissions.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

In order to scale we need seed money to start producing quinoa bars and begin marketing and sales in the United States. We will establish a presence in the United States. This is important because it will get our snack bars into stores and build a community around our brand. We have strong relationships with Whole Foods and other grocers.

Financial Sustainability: What is your business model to ensure financial sustainability?

From the initial seed money and at the end of year one we plan to prove sales and get our bar into 200 - 300 stores. Once we are selling in stores our production line will be running full-time. The initial sales will keep us financially viable for another year and allow time to continue building the brand and community. Our goal by the end of year one is to have 10,000 supporters who can spread our brand.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Our team has gone through two programs. The first is Agora Partnerships, an impact accelerator, which helped us establish a base to the company and build investors relationships. The second is with GoodCompany Ventures which has helped us to build relationships in the United States, build our team, and further refine our business and marketing plans.