Drive for life

Drive for life: Drive for life goes world wide

Melhus, Midtre Gauldal, Orkanger, Skaun, Åfjord, Selbu, Våler, Trysil, Os ( Bergen ), Oslo, NoruegaMelhus, Midtre Gauldal, Orkanger, Skaun, Åfjord, Selbu, Våler, Trysil, Os ( Bergen ), Oslo
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Drive for life is an adapted adventure and leisure service for children and adolescents who either do not fit in, or do not get enough out of the traditional sports and leisure services on offer. Drive for life wants to give young people a motivation for life. Providing inspiration, motivation and belief in themselves and their future.
Drive for life is inspiring, unifying and heartfelt!

About Project

Problem: What problem is this project trying to address?

Drive for life belive in each one`s possibility to change. We see the strenght in every adolecsent, and to see them for who they are encourage them to belive in their own possibilities and to make positive changes in their lifes. Children and adolescents should always be met with dignity and tolerance. Drive for life meet them on their own grounds. The positive relations between adolescents is crucial and Drive for life focus on the relations between pepole. The behavior of children and adolescents depends on their view on their surrondings. They strive to create a meningful everyday life and their understanding of reality and their actions have to be seen in context to this. Drive for life get young people who is OUT - IN!

Solution: What is the proposed solution? Please be specific!

:: Get this people included! :: Give them a proud team to be a member of :: DFL works against "Drop-outs" togheter with the local child care-service, school system and the parents.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

4 hours, 48 weeks every year, 5 adolescents and 2 supervisors - a Drive for life team gathers in the garage. Each Drive for life member has his/hers own dedicated follow-up plan. This plan is developed together with the school, parents and relevant public health care services. The night in the garage and the individual follow-up plans are built on an educational foundation - a foundation that is common for all Drive for life team`s. One slot in a team is allocated through the public welfare system, and the municipality is the buyer of this service. Our teamclothes shows our "membership" in the DFL-team. If you wear the teamclothes, you have to follow our teamrules - in all situastion. This makes the big difference.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Drive for life in Norway: We have 428 municipalties i Norway, a lot national potential. For this spread, we have a separat strategi together with our partners. World wide: We also have a test pilot in Belgium planned - and want to start a pilot in Sweden. The strategy here, is to cooperate with prince and the princess - and child care service i the countries we want to work in. Commitment, quality and to be looked upon as professionals is important to us. We take this seriously, and therefore have established an Educational Council with Foundation in the Research Environment at NTNU. A Research Project together with SINTEF and a Quality Management System together with «Det Norske Veritas» (DNV) This, togehter with the Prince and Princess of Norway`s support, we have a great possibility to have a succesful spread of the Drive for life-program to a lot of countries in the world.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In most of the countries, the government/Childcare service take care of these "problems" - but we like an effectiv social entrepreneur, gives better results and more social outcome. Its more attractiv for the target groupe to enjoy a DFL-team than other consept the local Childcare-service can by themselves offer to the residents. The Drive for life-consept fast became a very important tool in the Childcare Service`s toolbox.


The board groupe in DFL, are a very hight educated groupe of peoples. Out chairman is a lawyer and board memeberds are composed both in terms of organizational, technical and concept / scale knowledge. Ferd Se has two members in the board groupe, and have the last three years shared important knowledge to build a strong organization. In addition, we have a very strong professional pedagogic group, working closely with both NTNU and DNV in relation to academic content, documentation and reporting. This has given us a solid academic foundation that is essential to the further work towards the politicians and the governments.
About the Lead Co-Creation Partners
Visit website
Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

Social enterprise

Total Number of Full-Time Employees

7,7 - total 36 people in Norway

Lead Contact First Name

Knut Ove

Lead Contact Last Name






Twitter URL


Organization Name


Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name

Greve Leiner





Twitter URL


Facebook URL

Organization Website
Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, ST, Melhus, Midtre Gauldal, Orkanger, Skaun, Åfjord, Selbu, Våler, Trysil, Os ( Bergen ), Oslo

Additional European countries where this Project is creating social impact

Start working in Sweden, Belgium and Holland

Select the category that best fits the type of your project:

Last mile distribution: Entries in this category focus on solutions that enable the physical delivery of life-changing services to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.).

What awards or honors has the project received?

Robert Millar-price 2011: Best marketing company ( In competition with Statoil, Telenor ), Prince and Princes`s foundation

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

1. FERD Se: Business model and social focus. Very important for the scale prosess
Max publicity - business support - and lot of "pro bono" partners
3. The Norwegian Police Service: Business - public and social motivated.
4. The Norwegian Public Roads Administration; Public - Business support and road safty
5. The Norwegian Council for Road Safety: Public motivated.
6. The Foundation for Scientific and Industrial Research and DNV: Research/Public / Launch report social benefit: 10. april 2014
7. The labour and welfare service: Business and public / 2 year finacial support
8. The Ministry of Justice and Public Security: Business and public / 1 year finacial support

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

We know for sure - that one drop-out, cost ( Norway ) 1.375.000 Euro - at least pr. child. ( Report from DNV and Vista Analyse ) To day we works in 13 municipalities in Norway - 74 youngsters are inside the tight pedagogic system today. No drop-outs in 2013!
Value of the DFL program today: 1.375.000 x 74 = 101.750.000 Euro, only in Norway today.

This fact will DNV show in the new report 10. april 2014.

We also have in these 13 municipalities, a "lighter" consept for children who not "need" the tight follow-up plan - and that is a lot of thousend childen today around in Norway. This open consept, helps against stigma between children.

Funding: How is your project financial supported? [select all that apply]

Foundations, NGOs, Businesses, Regional government, National government.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

We used three years to get this financial sustainability in Norway. 2013 was the first year we cut present a positive financial result, kr. 354.000,- Nok. ( app 45.000 Euro )
10. april DNV will present the social outcome of the program.
We stay behind this already establisted strategy for the further spread in Norway, and our running Partners will support this work also next year.

But for the european spread and establiment, we need new partners to make difference. New resources will help us to take this work into next step:
1) Establish a pilot in Sweden and Belgium
2) Start working internationally with Faq, pedagogig partners and established a international research program.

Today we need help for this next step. The operative part is ok, but first we need to build a stron administration and platform for this international launch.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

In 2009, I, Knut Ove, claimed victory in the European Rallycross Championship. I saw what motorsports could do to team spirit and how young boys and girls lit up when they visited the races and his garage.
I find that this was a important trigger to motivate and inspire young boys and girls who found themselves “misplaced” in other activities.
I wanted to give them the opportunity to be a part of a team, and to take part in activities that they liked and managed.
Ørjan`s story, 3 years ago:

AND: NOT a DROP OUT anymore!

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

In Norway, all municipalities we visit, have a problem around "our" target groupe.
The local and national government often have problems to reach this type of younsters who need action and adrenalin. Often, the youngsters find this in criminal activities, drugs and other bad behavior. So - the barrier is NOT that the government not want our consept - the problem is the financiel situation for the Childcare-services around the country,

The barriers internationaly are also the same. We need some partners to release a pilot - and during the pilot, convice the government to go further with our project.

The report and documentation tells that this is a very good investment for the goverment, so this is often a pilitical question.

Therfore is is also important to do lobbying in the political lines.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

We have two types of partners:

Ferd Se and Prince and the princes`s foundation, works togehter with us, 24/7 - and gives us finacial support.

The other partners gives us only financial support direct to part-prosjekt in the program. Exempel;
A bank in Norway, gives us finacial support to teach our team-members to use a credit card and how to save money for a house in the future..

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

The DFL organisation have two seminars for all employees and partners a year. On these days we bring new knowledge out - and our partners gives alle of us updated news and knowledge ( FaQ, documentation, system, financial status, and more )

We also have a separate DFL-conference once a year, there we discuss ChildCar service, and try to bring this thema up and out to the mediapicture.

How did you find out about this competition?

I have the information by Ashoka, Nathalie Ahlstedt Mantel