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Eatzify: -

Singapore, Singapore
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

About Project

Solution: What is the proposed solution? Please be specific!

We are creating a app, that will feature Foodie videos, Subscription Boxes and video based restaurant reviews. Eatzify aims to be a digital food network that allows food loving people to discover more about the culinary world. Enabling real individuals across to review restaurants with videos and our collaboration with well-respected food ‘Vloggers’ in the region to set up channels on our application to showcase and share high quality videos about anything related to food. Our Subscription boxes (eCommerce) element will allow users to subscribe to a monthly subscription box which an opportunity to be enage and give back, because every box will translate to a donation for a meal to a disadvantage Singaporean.
Contact Details
About Your Organization
Organization Name


Organization Country
Country where this project is creating social impact

, Singapore

About You
First Name


Last Name


Job Title


List additional team members who would be involved in this project:

Denver Lim
Eileen Wong

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About Your Organization
What are your primary products/services? Please describe all.

Eatzify is a specialised food related mobile application that has snack subscriptions and we will donate a meal for every subscription. We look at this as being a digital food network, where our application serves as a mobile video guide to real taste and great food experience while giving back.

Who is your primary audience, customer or beneficiary?

We target consumers who live to dineout and share about it, mainly PMET's as users, with the opportunity for them to pay it forward to disadvantage citizens, where we will donate a meal to. It's like adopting a person and buy a meal monthly for them.

How do your products/services benefit this population?

We plan to give you 1000+ meals to local disadvantage Singaporeans monthly. We offer some form of returns to subscribers and have a lineup to engage them, reducing the churn rate and ensuring continuous involvement.

How many staff do you have (full and part-time)?


Impact and Sustainability
Organization Mission: What problem is your organization committed to solving? In particular, describe what is innovative about your approach.

The only strong video platform for Food Networks are in the cable era, we want to do the same thing for the age of digital. Digital is a completely different platform, and video and mobile technology present a huge opportunity to create a global community of food lovers.
Tapping on this we will have snack subscription box, that gives back 1 meal for every subscription to a disadvantage Singaporean.

Impact: What has been the impact of your solution to date?

We have manage to giveout 1 similar snack box for every 5 subscribers, we need t have a min of 1000 to get full 1:1 benifit.

Impact: What is your projected impact after receiving consulting support from American Express?

We are able to solidify our plan and replicate it overseas, namely in Indonesia, where one of the founders is currently living .

Sustainability: Do you currently have the financial and human resources to implement new strategies or recommendations offered through this partnership, or would implementation be dependent on receiving additional funding? Please describe.

We have resources to help us run, but scaling fast enough will be challenge, with this partnership we will be committed to raising funds, which we are doing now.

Project Selection
Select your first choice project

Marketing Effectiveness Evaluation

Select your second choice project (Optional)

Financial Planning

Are you or an assigned project manager from your team able to commit 3-5 hours per week over the 10-week consulting period?


Financial Planning
Why did you select this specific project type?

We want to have consumer value and traction, from there we are able to sell in our message easier.

What financial modeling/management challenges are you facing?

Scaling out of Singapore

Are you interested in assistance for your organization overall or for a specific product/service? Please explain.

Overall, which is our only and core product. This will really help us.

What are you trying to accomplish by improving this area of your operations?

The structuring and finical planning to allow us to scale and replicate the business model.

If you were to receive support, what is your expected outcome at the end of the consulting period?

- Do proper financial planning and due diligence
- Use the knowledge to seek funding and grow

How will support in this area allow you to deepen your impact?

It will allows you to go beyond Singapore.

Marketing Effectiveness Evaluation
Why did you select this specific project type?

Food is the best way to anyone heart's. That is why we want to create an impact in this area.

Please describe the challenges you see with your marketing and ability to evaluate your marketing effectiveness.

Effective messaging to gain emotional responses.

Which marketing channels do you currently use (check all that apply)?

Company Website, Online Advertising, Direct Mail.

What response (opt-in to mailing list, sale/donation, registration) are you trying to elicit with your marketing efforts? Please describe.

Monthly subscription to a snack box.

How do you currently assess the effectiveness of your marketing?

50%, we lack content creation inline with our efforts.

What are you trying to accomplish by improving this area of your operations?

We are exploring hiring subject matter experts to consult us.

If you were to receive support, what is your expected outcome at the end of the consulting period?

Correct market messaging and execution plan

How will support in this area allow you to deepen your impact?

Allowing us to be effective and convert users at a higher rate.