Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
Effective scaling will rely on the strength of the brand. AASD partner ANPE has a national network of over 12,000 producers who can greatly benefit from EPMI. ANPE is committed to EPMI and nationwide scale can be reached. Participation will greatly increase as more producers earn from EPMI. Restaurant clientele participation, social media campaigns and events will encourage restaurants to join the program due to demand from clientele. The first two years will focus on our network of producers and restaurants in the Cusco region. Nationwide after two years. CEPs are certified from a process created by IFOAM which has similar projects in 27 countries worldwide. Our brand and process can be scaled internationally.
Financial Sustainability: What is your business model to ensure financial sustainability?
Financial sustainability will rely on profits from sales. Restaurants purchase organic produce from large farms for 70-120% more than conventional prices. EPMI will take a percentage of profits to maintain and scale project. The identified profits will be sufficient to satisfy CEPs as well as maintain the project. After initial funding EPMI will become a thriving social business.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
The previous initiatives I have pioneered fall into two categories: development education and AASD initiatives. In grad school(2009) I founded Team Peru at the Monterey Institute (MIIS). Since then I have facilitated over 120 grad students and 3 professors in Peru. I pioneered ag projects with the Lares gov that are currently being scaled by the gov. I have founded and run a demonstration farm holding workshops and trainings. I founded the AASD.