EmoART: Empowering Africa to discover, discuss & deconstruct Sexism with Art

Johannesburg, South AfricaAmherst, United States
Year Founded:
Organization type: 
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

EmoART is a non-profit organization created to stimulate self-development in teenage girls across Africa using the arts as a medium of expression and instruction in order to empower them to represent female ability and disprove the false idea that inferiority is inherently or naturally female.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Can you imagine how many new services and products would be created if people considered women as important creators and consumers of change?
About Project

Problem: What problem is this project trying to address?

In 2011-2012, the South African Police Services reported 48,060 rape cases. However, the Medical Research Center(MRC) admits that only 1 in 25 rape cases are reported. The MRC reports that the statistics of Gender Based Violence including but not limited to rape will remain, if not increase, for it is the stereotypes of female inferiority that reproduce the system of violence.

Solution: What is the proposed solution? Please be specific!

EmoART utilizes the psychological and physical benefits of artistic performance to engage and empower African girls and boys from less privileged societies to create new and measurable leadership & entrepreneurial efforts that relieve their immediate communities, and eventually, create a progressive Africa sustained by the equal and equally valued efforts of all sexes. With the expertise of professional artists, we have designed a curriculum that uses art to discover, discuss and deconstruct sexism in the cultural norm. The participants are trained as peer mentors and given the liberty to redesign and implement the EmoART curriculum in any format/language that makes the content relevant to the specific needs of their distinct communities.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Lebo lives in a shack house in the South African slums of Soweto; he just moved back to Johannesburg after his mum ran away from his abusive father. He hates himself for joining his classmates to gang rape a girl walking back home from school; he only saw an opportunity to fit in and he took it. Lebo who raps in his free time can become an EmoART member and get confidence lessons through speech lessons. He feels he can also take advantage of the songwriting tutoring lessons to improve his lyricism. He is really excited about this week's entrepreneurship challenge because he gets to pick a partner to rewrite a song he used to like till he found out that the lyrics actually made him think that it was okay to call women offensive names.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In three years, EmoART has: • Acquired 2-year partnership with Ernst & Young SA for annual girls’ boot camp by expanding scope of brand message. Secured $5000 grant from Liebman foundation and $500 from the Nile Rodgers' We Are Family Foundation through a clear and persuasive funding proposal. Achieved 100% participant satisfaction through project curriculum based on relevant scientific and psychological research &data analysis.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Creative Entrepreneurship. (Creativity + stability+ Sustainability)We organize an annual awareness week where professional investors and members of their immediate societies rate their interest in each original idea. The EmoART team is designing a website where we can publish the kids' ideas and partner with organizations/foundations to translate digital approval of public supporters (e.g. likes) into cash kept in an emergency fund for each kid
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About Your Project
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Organization Country

United States, MA, Amherst

Country where this project is creating social impact

South Africa, GT, Johannesburg

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals, Foundations, NGOs.

Awards: What awards or honors has your solution received, if any?
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Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?
How does your idea help young people create bright futures and improve opportunities for meaningful and long-term careers?
Target Age Group(s): What age group(s) do(es) your solution target through it's programming?

Intervention Focus: Identify which of the following best explain key parts of your solution

Do you have separate programs or initiatives that target the following types of populations?

Impact - Reach: How many people did your project directly engage in programmatic activities in the last year?

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