Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:
Agricultural Marketing Ltd; Generating substance for Agriculture and Stockbreeding and especially techonolgy supported data spreading.
Tarımsalpazarlama.com - Applying agricultural projects about Agricultural Marketing and News website, SMS wire service, M2M communication system. Publishing agriculture related visual and published broadcast .
The vision of the organisation is to that all of Turkey's 3 million farmers to fully and actively participate in the economy and society. Through this co-creation project we are creating the infrastructure and sustainable resources required to achieve this mission.
Tarimsal Pazarlama, with our extensive networks of farmers in deep knowledge regarding their lives and behaviours, is responsible for the direct management of the project, preparation of appropriate content, direct communication with farmers and ensuring it reaches those who are in need of the information. We are also preparation of educational content for truck and planning which villages to visit and are responsible for the reporting of the project.
Vodafone : Turkey's second largest mobile operator.
Vodafone have gained a fresh and loyal customer segment in rural areas by getting ahead of their competitors. They have ensured the trust of the farmers by supplying infrastructure and financial support. They have increased customers in this sector (from 17% to 68% as a direct result of the project).
Vodafone create and update the software needed for the SMS and application services and co-create these with tarimsal pazarlama according to the farmer's needs. They increase the reach of the programme by creating PR campaigns and advertising which have appeared in countless national and international newspapers and television programmes (including The Guardian, Daily Telegraph). They also provide the truck for the educational roadshow and supplying the needed financial support to apply the project.