Gen Y Inc.

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Gen Y Inc.

CanadaCalgary, Canada
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Gen Y Inc. is a multigenerational culture consultancy that helps organizations not only attract the right people for the right reasons, but articulate and understand their internal culture to boost engagement, productivity, moral, and increase retention.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if a job was as dynamic as the person within the role?
About Project

Problem: What problem is this project trying to address?

In 2020, 51% of the workforce will be Generation Y. In 2025, that number jumps to 75%. With the average tenure of a Millennial being only two years, we help organizations attract employees based on a cultural fit and not brand or salary attraction. By administering our proprietary Cultural Diagnostic Tool, we ensure organizations articulate culture and attract the right people for the right reasons.

Solution: What is the proposed solution? Please be specific!

Generation Y has been generalized and stereotyped negatively for years. Any time we open the Globe and Mail, National Post, or local newspaper, we read about disconnect with an entire generation. By empowering employees and allowing them to have a risk-free, anonymous voice heard and ideas implemented, we shape how work is done in Canada. Gen Y Inc. is the solution to this growing problem.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

After administering out Cultural Diagnostic Tool, we better understand the workplace culture concerns and strengths within an organization - from the people within it. From there, we identify strengths and leverage them, as well as identify opportunities and capitalize on them. This process allows clients to not only attract the right talent, but retain them longer.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have worked with universities, not-for-profits, multinationals, small and medium sized companies, and students from across the country. We have been asked to speak at numerous national conferences (WILB, CACEE, ACC, Conference Board of Canada, etc.) about the impact and importance of workplace culture.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We are building an alliance network with companies that implement the work we recommend based on the discovery Gen Y Inc. conducts within companies. These companies include sustainability, benefits, marketing, productivity, and engagement. With new partners across the country, we are quickly building a referral network that spans the country all the while building a brand with a stellar impact and strong reputation.

Founding Story

Eric Termuende and Emerson Csorba were both Vice Presidents of their Student Unions (UofC and UofA, respectively) and were connected directly to 55,000 students. Eric Termuende was also an ambassador for a leadership conference nationally and met with representatives of over 500,000 students at 40 postsecondary institutions across the country. With retention problems impacting the workforce and training costs so significantly, the two set out change how work was done and articulated, and speak for a generation of emerging leaders.


We currently have four full-tme staff, numerous mentors/advisors, and people in the community who are happy to be a sounding board for us.
About You
Gen Y Inc.
About You
First Name


Last Name


About Your Project
Organization Name

Gen Y Inc.

How long has your organization been operating?

Organization Country

, AB, Calgary

Country where this project is creating social impact
What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals.

Please list your date of birth (YYYY/MM/DD)


Please tell us how leadership training would help you to make an even greater impact on the social innovation field.

By connecting with change makers across the country, I will be able to better understand the generation we represent with Gen Y Inc. and be able to help shape the future of work here in Canada. By learning and connecting with Ashoka changemakers, I will be able to empower people within the workplace to make positive change and help improve retention and boost the efficiency of attraction.

Please enclose a short personal biography.