Awards: What awards or honors has your solution received, if any?
Anzisha Prize Award 2014 (Grand Prize Winner)
Lenovo Social Impact Challenge 2014 (Silver Award)
Rwanga Social Competition at ONE Young World Summit 2014 (Finalists)
Tell us about your partnerships
1)World Health Organizations’ Partnership for Maternal, Newborn and Child Health (WHO-PMNCH):
The WHO-PMNCH is a leading department of the World Health Organization fighting to improve maternal and infant health. With over 800 members including organization, governments, international NGOs and community development agencies, GiftedMom is benefiting from lot of mentorship and coaching on how we can better scale our impact in Cameroon and employ more youths and Community workers.
2) The Mobile Alliance for Maternal Action (MAMA):
MAMA is the world's leading life-saving content provider. Our partnership with them has driven down the cost of our content development as they provide us with life-saving messages, enabling us to focus our resources on employing and involving more youths and community workers.
3)Community Development Agency (CAMCODA):
CAMCODA is Cameroon's leading Community Development Agency and our partnership with them facilitates the process of identifying and employing youths who do not have a formal education but are passionate for community service.
Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?
GiftedMom is a non-for-profit in the healthcare sector. Like any order non-for-profit, we face the challenge of providing a secure income, employments benefits and social protection to the passionate youths we employ from poor backgrounds and from the informal sector.
In order for GiftedMom (not-for-profit) to be sustainable and not depend only on grants and donors, we have a hybrid model where GiftedMom Analytics (for-profit) signs premium contracts with international NGOs and governments to provide them with unique data and insights we harness on maternal and infant health. This provides us with revenue streams to be self sustainable and offer social protection to our employees.
At GiftedMom, we face a challenge of reaching out into disconnect areas all over Cameroon to identity youths from poor backgrounds but who are passionate about serving their communities.
We are increasing our strategic partnerships with community development agencies and meeting groups in order to reduce cost of our outreach campaigns.
How does your idea help young people create bright futures and improve opportunities for meaningful and long-term careers?
One of the main problem in Africa is not unemployment, but underemployment.
The rate of unemployment in Africa has fallen by over 50% in the last decade but the rate of underemployment is increasing exponentially with 80% of those affected being youths from poor backgrounds, usually without a formal education, a secure income, employment benefits and social protection.
At GiftedMom, we use innovative and low-cost technologies to improve the healthcare of pregnant women and new-borns. Most of these underemployed youths in the informal sector are passionate about serving their community, hence we identify, train and engage them in our activities of building an Africa of Gifted Mothers.
We engage and employ them as community workers and peer educators with a secure income, employment benefits and social protection.
Intervention Focus: Identify which of the following best explain key parts of your solution
Job Creation, Training/Skill Development, Community, Rural Economies.
Does your project utilize any of the innovative design principles below? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.
Redefine "Work: create flexible income generation opportunities or formalize jobs that have been historically considered informal or insecure
Is your project targeted at solving any of the following key barriers? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.
Lack of youth empowerment