Ibis Wellness Inc
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Ibis Wellness Inc
, AND
1‐5 years
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Suffering from eczema in my early twenties, I became very conscious of what I put on my skin. Having a background in natural sciences, I used this to concoct a skin cream from local ingredients incorporating an old time remedy from my granny. I also started to make other products such as soaps and scrubs and gave them as gifts to close friends and family. After getting a positive response from persons who had receive them I realize that I could make this a success as I was addressing skin issues of everyday people. Living a holistic lifestyle encompasses a lot of things and the company believes that offering a range of products in a variety of areas will help its customers reach their goal of total wellness.
Nutrition, Sustainable Agriculture, Smallholder Farmers, Supply Chain Micro-entrepreneurs.
Through our marketing research our main customers are women between the age ranges 18-40 e for the body products. In terms of healthy food alternatives and supplements both sexes in the age range 18-54 are our main customers.
The main recipients of this project will be small to medium size farmers. Such farmers will be made aware of the proposal of the cooperative by public notifications in the paper and on television.
Ibis Wellness Inc. through its products and promotions is able to educate the public about the benefits of knowing what goes into the products they used and also the benefits of using natural and organic products. This was measured through an analysis of the sales revenue and the demand for its products. The company is committed to using organic and wild crafted ingredients hence the farmers who provide these raw materials have to be trained in practices to produce such materials. The company will be working with other organizations like Green Business Barbados to help with maintaining standards for environmental friendly practices. With increase in product range and production capacity the number of farmers will also increase. Currently the company works with 5 farmers.
The company has invested in equipment to help increased the production of the current product range and also to make it possible to diversify the products offer. With the formation of the cooperative New Age Planters as well as working closely with Green Business Barbados and other green companies this will help the company in maintaining high standards in production. The intention is to help develop the organic farming sector in Barbados through the cooperative and to provide outlets for farmers to have the produce available for sale through more than one avenue. To keep up with the demands of the market the cooperative will extend it reach regionally.
Through the formation of the cooperative, New Age Planters, the members will be provided the opportunity to equally invest in their growth. In return Ibis Wellness Inc and other agro-processors will provide ready markets for these farmers thus benefitting from securing high quality raw materials for their production at competitive prices. This will therefore increase the competitive advantage of the companies in the marketplace
I am currently registering the Cooperative New Age Farmers which has been in operation for about several months. The company started processing unpurified beeswax to use in products. I was a finalist in the Caribbean Innovative Challenge 2013. The company participated at an international trade show in Santo Domingo, Design Caribbean2011 with it natural body products.