Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We estimate that €10,000 will cover the costs of implementation in El Salvador. Should we be selected for the €50,000, the additional €40,000 will be used to replicate the project in other coffee markets in Central and South America. The SAN is made up of 80,000 farms in 26 countries. We will use the SAN to launch throughout Latin America. We will leverage RA and SAN social and farming networks to launch a high profile international marketing campaign. The cloud based nature of this innovation lends itself to scalability.
Financial Sustainability: What is your business model to ensure financial sustainability?
As we expand to Central and South America, certification agencies will pay program implementation costs. To guarantee sustainability, we will charge farmers and buyers a marketplace user fee. User fees ensure that smallholders are actively acquiring a stake in the success of the project. The extensive network of 80,000 SAN certified farms should allow us to charge low fees while ensuring financial sustainability.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
During highschool a friend and I started a business selling erosion prevention fences to construction companies. We built an automated assembly line that required only two people to assemble 35 meter rolls of fence.
8 months ago Matt Stringer and I founded Proyecto La Cumbre, a small software development company devoted to helping NGOs track aid data. We have been working with international development agencies and NGOs to improve our services.