IN(ternet) Generation

IN(ternet) Generation: Efficient, Ethical and Safe Use of the Internet at Elementary Schools in the Czech Republic (

Ostrava and surroundings, however the project is nationwide with impact in all regions of the country, Czech RepublicOstrava and surroundings, however the project is nationwide with impact in all regions of the country
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The IN(ternet) Generation is the first nationwide project to introduce topics of digital literacy to elementary school pupils, their teachers and parents, providing them with original ready-made teaching materials, customized workshops at schools with experienced instructors, interactive theater and music performances and online community for teachers and parents monitored by the project team to share experience, ideas and teaching activities.

About Project

Problem: What problem is this project trying to address?

Repeatedly, teachers around the country voiced their need and a feeling of helplessness when dealing with topics of internet and digital literacy (e.g: digital footprint, online communication and identity, social networks issues, searching online, online advertisement and online safety). So far, with the exception of safety issues and cyber bullying, no project nor the official education curricula have sufficiently addressed the topics either, while they have become an everyday reality for elementary school children. Both teachers and parents also complain about lacking knowledge, skills and above all language to speak to their children about these issues and often tend to perceive Internet as a threat and not an opportunity.

Solution: What is the proposed solution? Please be specific!

The goal of the IN(ternet) Generation project is to introduce Internet as an opportunity for learning and discovering it together in an efficient, ethical and safe way. We created an expert group (Ministry of Education, experienced ICT lecturers, online community specialist) and worked with teachers (authors of the teaching materials) and children themselves in all regions of the country to prepare activities (workshops with teachers and parents) and teaching materials ( to address the problem. We invited all subjects dealing with similar topics to co-create an impact together and lead involved schools to our online community which allows them to discuss, share, ask questions, show success.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The teaching materials are divided into three parts: worksheet for pupils, methodology sheet for teachers and information sheet for parents. Teachers repeatedly appreciate the ready-made sheets that provide them with ideas, terminology and simple steps to deal with the topics. They have used the materials both in ICT as well as other classes, especially when substituting and also different then ICT teachers made use of the materials which enhanced their self-confidence. Now they teach about topics they never approached before. Changes for children: creative and natural game-like learning developed, mutual cooperation, communication and social competences enhanced.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

All elementary schools in the CR have been invited to participate in the project (app.4500) The project is continually introduced at conferences, debates and other activities across the Czech Republic, where members of the team are invited to participate as speakers and lecturers. Schools also inform each other about the existing project and they promote their involvement at their webpages and in local media which we support by assigning credits to school for every activity in the project and its promotion, in this way, the project will be promoted from community level. The project teaching materials have been translated to English and the project will be promoted across Europe, especially in CEE countries and if possible, it will be translated to more languages.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

So far, the IN(ternet) Generation is the only project addressing the topics of digital and internet literacy at elementary school level in the Czech Republic. There are several projects dealing with internet safety and cyber bullying prevention, however, our project is the only one to accommodate a wider approach to issues connected with the use of Internet literacy and digital citizenship and the only project to make use of online communities to enable sharing of experience and ideas and allowing direct continual communication of the project team with the involved schools and teachers. This enables us to react directly to each school's specific needs and level, as well as to promote mutual cooperation of schools and pupils across the regions of the Czech Republic (map of involved schools can be found on the project webpage:


Core team: Project Manager, Project Coordinator (ELAI), ELAI's director is directly involved dealing with overall concept and strategy also in charge of approaching new financial partners Expert Group - ICT education specialist from the Ministry of Education and a leading expert at the Charles University Faculty of Education, Department of ICT together with a ICT teacher and promoter of ICT skills among teachers are in charge of the project contents. An experienced instructor and a headmaster and Vice-Chair of the Unity of School Informatics in charge of the methodology workshops. Online communities specialist head of the Google Education Group in charge of the project online communities. representative of Google CR supervising the project progress, providing guidance Wider team: awarded comics artist, ES teachers as authors of the materials, theater group realizing performance
About the Lead Co-Creation Partners
Google CR
Visit website
Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

Social Enterprise

Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name



Project Manager


Czech Republic

Organization Name

Google CR

Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name



Policy Analyst


Czech Republic

Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, MO, Ostrava and surroundings, however the project is nationwide with impact in all regions of the country

Additional European countries where this Project is creating social impact

Slovakia, additionally, starting next year, the project will be distributed in the region (Poland, Latvia, Lithuania etc)

Select the category that best fits the type of your project:

New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet.

What awards or honors has the project received?

Awarded auspices of the Ministry of Education, Youth and Sports of the CR and Chief Scientific Adviser to the Government

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

Google CR
- Business
- Google's mission is to organize the world's information and make it universally accessible and useful.
- The IN(ternet) Generation project became one of the three projects supported by Google CR within their strategy for support of education in the CR. The project contributes to spread of Google platforms and social network among schools and it is aligned with the CSR priorities of the company.
- Since 2012, Google CR has been the main financial contributor to the project, also providing continual feedback and sharing know-how and global perspective with the project team. The company's support has been essential to the project's sustainability.

T-Mobile CR
- Business
- T-Mobile International AG is a holding company for Deutsche Telekom AG's various mobile communications subsidiaries which operate GSM, UMTS and LTE-based cellular networks in Europe and around the world.
- Promoting T-Mobile as a brand among schools and parents, promotion of their products and services. The project is also aligned with their marketing and CSR strategies in 2014.
- T-Mobile is a financial partner ensuring the project's sustainability and providing our team with opportunities to meet CSR representatives of major companies operating in the CR and thus enabling us to reach out to other companies with partnership to the project.

ASBIS (Prestigio)
- Business
- Supplier of computer components (Prestigio tablets)
- To promote their tablets and brand among schools teachers and schools. At the same time, their CSR policy is to support the development of technical and programming ICT skills among pupils.
- Financial partner ensuring the project's sustainability and also providing us with technical equipment (tablets) used at schools during the project performances (online feedback), workshops (for teachers), as well as giving prizes (tablets) for competing teams of pupils within the project.

JSI (Unity of School Informatics)
- Professional Association, NGO
- a top professional organization in its field that brings together educators and experts in ICT education in the Czech Republic.
- JSI supports and promotes activities and projects promoting ICT education
- JSI serves as a quality guarantee of the IN(ternet) Generation for the involved and interested elementary schools as well as individual teachers- they provide us with contacts to schools interested in improving their ICT education and with ICT teachers across the country.

- Association
- an interest association of providers of Internet services. Key activities of the association include operation of the domain name registry for the .CZ domain, operation of the CZ top-level domain and public education in the area of domain names.
- by mutually exchanging know-how and materials (they create their own videos on a set of issues connected to effective use of the Internet aimed at adults), we inspire each other on how to use technology in education.
- will provide a platform for the prepared online education materials of the IN(ternet) Generation project to adjust it to teaching on mobile devices (tablets, netbooks, mobile phones).

- an independent organization that promotes discussions on education so that is becomes a discussed societal issue. It informs impartially on the area of education and promotes an open and substantive dialogue.
- launched a campaign to promote discussion on education of which the IN(ternet) Generation project was promoted nationwide.
- we have organized a conference in 2013 on reforms in education with the Minister of Education and representatives of the business, academia and NGOs present and the project was praised by the Minister and included EduIn as one of the partners and speakers at the conference. We helped them raise visibility and enabled them to share the findings of their discussions with the Minister and other participants.

- Project, NGO
- a nationwide project aimed at prevention, education, research, intervention and education related to risky behavior on the Internet and related phenomena
- schools involved in the IN(ternet) Generation projects are informed and referred to activities realized by the E-bezpeci project
- the IN(ternet) Generation project makes use of the extensive research and educational activities realized by e-bezpeci by referencing its resources for the topics of internet safety providing teachers and parents with resources transcending our topic capacity

The complete list of the project partners can be found at:

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

Three primary project activities have been realized: 60 interactive theater music performance for children, 23 methodology workshops for teachers and parents and each directly involved school worked with at least three of the teaching materials. So far, 210 schools, 6000 pupils, 350 teachers and 70 parents were directly involved. Through a methodology portal of the Ministry of Education, app 5000 more teachers were reached with information on the project and teaching materials. For each year of the duration of the project, the minimum direct involvement is 150 elementary schools, 9000 children, 1350 teachers and 750 parents. Starting in September, new project activity will be introduced - mini-project for children to work independently and in competitions on topics of digital literacy.

Funding: How is your project financial supported? [select all that apply]


Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

The project is financially provided for until the end of 2014. For the three remaining years of its duration, we will continue to assure added value to our business partners so that they will continue the relationship in the future years. We will also promote the project in the media to bring visibility to our current partners, as well as to attract new business partners. Moreover, the cost of the project will continually decrease as most of the activities will be organized and realized and possibly even evaluated by the involved schools and teachers within the online communities themselves and the project team shall assume more of a supervising role.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

From the beginning, our main partner has been present at the preparation process of the project as the very idea of the project came from a meeting between Google CR management and the management of ELAI. However, it was during the pilot stage and later its evaluation that both we and our partners verified the value of the project as teachers and parents continually provided feedback to our activities stating that especially the teaching materials were useful, easy to work with, understandable, providing them with means to discuss the topics relevantly with the children and engage them in game-like activities that lead to conscious reflection, and above all, possibility to work in offline environment was highly appreciated. During the three months of the pilot stage, almost a hundred elementary schools registered in the project based solely on recommendation from the pilot schools.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

Barrier n.1 - initial skepticism whether the project will be received by the teacher and especially parents community as there are is a vast amount of projects trying to reach schools. Aiming to address this barrier, we strove to be recognized by quality partners and engage the best people in the field with experience in school environment to gain trustworthiness and recommendations. Barrier n.2 - content relevancy in the fast changing world of online issues - we created a model which can easily react to up-to-date issues by adding new materials and discussion topics in the online community. Barrier n. 3 - financial sustainability - the project needs at least three strong partners to be sustainable on quite a small market and had to adjust to the various interests of the partners. We thus set as our goals to secure the needed partners and learned to communicate fitting their interests.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

We have a contractual relationship with all our financial partners and for other partners an agreement has been made about mutual support and cooperation and especially promotion. We are the project owners as European Leadership & Academic Institute (ELAI) and therefore we are able to set our terms and conditions with all the partners.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

We had to learn to understand the different viewpoints, interests and priorities of the partners coming from different sectors of the society (business, state sector, NGO's, professional associations, education institutions), fulfill different expectations, needs, and above all, to use a different language for each and mediate between our partners' expectations. Also, while many projects are organized from top-to-bottom, the IN(ternet) Generation worked hard to introduce the opposite approach listening to the specific needs of both teachers and parents and working with seasoned ICT teachers, we developed a project built on specific needs and allowed it to spread by itself. Our NGO partners were inspired to work with business partners.

How did you find out about this competition?

Business Leaders Forum