Jobshadow Day

Jobshadow Day: Your dream job at close quarters - disabled people on the open labour market

Budapest, HungaryBudapest
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The first Hungarian “Job Shadow Day” (JSD) creates a chance for disabled people and companies to get in contact. The idea is to afford disabled people the opportunity to gain an insight into the world of work by shadowing an employee for one day. The aim is to make employers more open to hire disabled people. The event will get massive media coverage in order to highlight the positive contribution disabled people can make at work.

About Project

Problem: What problem is this project trying to address?

People in Hungary do not know disabled people. They do not meet because most disabled people still live in huge residential homes hidden away from society and there are very few of them working on the open labour market. We can say that many people in Hungary are still afraid of disabled people – they are prejudiced and have fears because they don’t know them. Most employers are also reluctant to employ disabled people since they have no idea about the capacities and talents of disabled people, and about the benefits of employing them. Following from these facts only 18% of disabled people have jobs in Hungary compared to 50% in the EU. Opportunities to meet in person and get to know each other are missing.

Solution: What is the proposed solution? Please be specific!

Our solution is to afford companies the opportunity to meet disabled people at their workplace, in their own work environment. We provide employers a chance to get to know disabled people personally, and get an idea about their capabilities and motivations. We believe that personal encounters are the most efficient ways to demolish prejudice and build a fruitful relationship. On the long run this will help disabled people to become workers on the open labour market. Showing good examples through extensive media coverage will help to shape public attitude towards disabled people on the long run. We intend to make Job Shadow Day a tradition organised year by year throughout the country making a lion of disabled people as employees on that day
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The programme is in an “idea stage” in Hungary, so we describe the way we intend to organise the first JSD in Hungary Primary activities: Recruiting disabled participants, collecting their wishes, preparing them for the JSD; recruiting volunteers and training them, recruiting employers and sponsors; providing coaching and support for participants JSD schedule: Orientation: on the spot (employer’s jobsite), disabled participants and employers, facilitated by the coach Introduction: objectives of the participant, what he/she would like to learn Shadowing: following the daily routine, meeting with colleagues, involvement, etc. Conclusion: workplace mentor, disabled participant and coach discussing the experience gained during the day

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In the first year (2014) we intend to organise a relatively small-scale programme with a Budapest focus (capital of Hungary) – it means with employers and participants from and around Budapest, but supported with a national media campaign. In the first year we intend to reach at least 25 participants and 25 employers to join JSD. From next year on we intend to spread the movement throughout the country and attract at least 20 supported employment agencies as partners and at least 100 participants and 100 employers nationwide. We expect the programme to expand year by year with at least 10 % afterwards. If JSD becomes a regular yearly event and shows positive examples of disabled people at work, it surely will have a long term effect on the employment chances of disabled people in Hungary.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are about 70-80 organisations throughout the country providing employment services for disabled people on a daily basis, just like Salva Vita. These organisations work with hundreds of disabled jobseekers each year, but people in Hungary hardly hear anything about the good results of supported employment services and the capacities and success of disabled people working in various jobs. At the same time employers do not know about the huge number of disabled people willing to work but having no chance. More publicity is needed to report about the good examples of disabled people at work. Job Shadow Day could be a perfect regular awareness raising event with extensive media coverage that would draw public attention to disabled people as workers and help them to find jobs on the open labour market.


SVF brings disability expertise into the project with its experts in social work, special education, social policy and with 20 years of experience in working with disabled people, and in job coaching. SVF also brings its wide network of disabled clients and employers into the project, as well as its experience to train and work with volunteers. Strategic Scope has an experienced staff of PR and communication managers, designers, event management professionals and programmers. SSC have planned and led communication & PR projects for NGO’s, foundations, companies, and for the government for 22 years. SSC has a massive media network, and excellent references. The agency also participates in international campaigns. The two managing directors work very closely together in brainstorming, planning the project, and using both organisations’ networks to support the project.
About the Lead Co-Creation Partners
Strategic Scope Communication Agency
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Strategic Scope Communication Agency

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Primary European Country where this Project is creating social impact

, BU, Budapest

Additional European countries where this Project is creating social impact


Select the category that best fits the type of your project:

Job Creation: Entries in this category create new jobs for people away from the labor market.

What awards or honors has the project received?


Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Partner 1: Salva Vita Foundation
-Type of partner: NGO
-Short description sentence: SVF was established in 1993 to support disabled people. We provide trainings and supported employment services to help them find jobs on the labour market.
-Key motivation to participate in the co-creation project: SVF’s key motivation is to improve employment chances for people with disabilities. We also see the program as a chance to shape public opinion towards disabled people on the long run.
-Key contributions in the co-creation project: SVF is for responsible for recruiting disabled participants and employers to join the programme, as well as matching them. SVF is also responsible for providing job coaches services and recruit long term financing partners.

- Partner 2: Strategic Scope Communications
-Type of partner: Business
-Short description sentence: Strategic Scope has been established in 1991 as a full-service PR agency. Our aim is to build fame and reputation for our clients.
-Key motivation to participate in the co-creation project: Our agency likes to work for NGO’s. We believe that working for a social initiative is always profitable. Social programmes create both economic value and a competitive advantage for the agency.
-Key contributions in the co-creation project: SSC is responsible for the publicity of the project. We plan the image, the website and the social media pages. We also work on the event management. We help to find sponsors and media partners.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

Since this is a programme in an idea-stage we describe the impact we expect.
JSD is a programme that benefits disabled job seekers, employers and supported employment agencies as well as society as a whole.
Jobseekers gain an insight into a job, they network and meet new people, they learn about job requirements, they explore employment opportunities etc.
Employers learn and understand about recruiting disabled people; they promote an inclusive workplace, meet disabled jobseekers in person, access a pool of potential employees and promote their business in national media.
Supported Employment agencies learn more about their clients’ interests, skills and strengths; they meet new employers, promote their services for both employers and jobseekers and in national media.
+1 impact: shaping public attitudes by showing good examples of disabled people at work in national media.

Funding: How is your project financial supported? [select all that apply]

Individuals, Foundations, Businesses, National government.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

The amount needed to fund the project we intend to recive from sponsors, partners as well as from government applicatons. Our goal is to engage long-term partners and sponsors from among the employers participating in the programme. We also intend to collect individual donations for the campaign. We have strong hopes that the government will also be willing to partially fund the project via application.
To reduce costs and at the same time to include society we intend to work with volunteers as coaches at workplaces. We also intend to find long-term media sponsors to promote the event nationwide.
SVF and SSC can provide funds as own resources such as working time of their staff, operational costs.
This way the long term funding of a yearly event can be secured.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

Strategic Scope Communications Agency and Salva Vita Foundation have done business together for about 3 years. The two agencies have been working together on several projects supporting disabled people into work, so they have gathered important experiences together. During these years a mutual confidence has grown between the two agencies that motivates us to continue joint actions. We both saw that something should be done that would draw attention to the challanges disabled people face on the labour market.
SVF alighted on European Job Shadow Day exemplaries and showed them to SSC a couple of months ago. This was our common “aha” moment when we decided to make all efforts to organise the first Job Shadow Day in Hungary and develop it a regular awareness raising event in the following years.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The main barrier may be the funding of the project. The project partners have the required professional experience and also a smooth way of co-operation.
Since SVF has an extensive business network of employers that are open to employ disabled people, they will use this network to attract sponsors from this group. Since the programme also supports the long term goals of the government – employing more disabled people -, and will have massive media covarage, SVF expects that government tenders are also a promising source of funding. Also, because it is planned to be a yearly event, partners will have time enough to raise funds for the following event.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

Salva Vita Foundation and Strategic Scope Communications have a contractual relationship. They have realised several joint projects in the past 3 years. They have been working on long term projects for years. One of these was the “Meeting point” attitude changing programme supproted by PROGRESS programme. You can watch a video about it under "media".
Job Shadow Day is the first project where the two agencies developed the idea together. It is foreseen as a long term joint project that will probably make the co-operation of the two organisations even stronger and long lasting.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

Salva Vita and Strategic Scope have been co-operating for about 3 years now in 4 different programmes – 2 of them are long term programmes, so the co-operation is a long term one too.
The partnership has a transforming effect on both partners: SSC gained a deeper insight into the life and challanges of disabled people. As they have more information on this target group and a deeper understanding of their problems, they can design more effective PR and communication tools to support them. Over the years, SSC has become a supporting PR agency for Salva Vita.
On the other hand, SVF also gained a lot of practice in working with diverse PR and communication methods. Getting to know the most important “communication rules” helped SVF to communicate its work much better than ever before. Co-operation with SSC helped SVF to make its activities more visible throughout the country.

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