Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We expect to have began production early January, 2014. We intend to order requirements and ire staff in December, 2013. We expect also to have received all funding by December. We will utilize direct mail and face-to-face promotional strategies to raise awareness about our products and services in the target markets. Newspaper advertising may also be used. Radios like Isango Stars, City, and Radio Rwanda, and Rwanda television (RTV) will be used to create awareness too. Social media, publicity in Umuganda (monthly community work) are also expected to be used. In the future,we to expand by opening additional recycling facilities in other Districts like Huye, Musanze, etc. We ultimately intend to become the method of choice for disposal.
Financial Sustainability: What is your business model to ensure financial sustainability?
We will offer one major service and major product. Our major service will be to offer towns an alternative means for disposing of human waste sludge generated in waste treatment plants. Our major product will be recycled (composted) human waste sludge for use as a fertilizer.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I am one of the pioneering team of CADOSIN-Rwanda as the financing officer. I have a certificate from Enterprise Rwanda for completing entrepreneurship training in 2012. I was among winners Indiafrica business venture competition in 2012. I am also among the Board members and founders of Motivated Developing entrepreneurs (MDEs) in Rwanda and hence I can afford this business. In addition, I won MTN New world competition in 2013.