Life for All: Safe Water Saves Lives

Life for All: Safe Water Saves Lives

Sheikhupura, Gujranwala, PakistanGujranwala, Pakistan
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

‘Life for All’ initiative is helping those people who don’t have access to clean drinking water, sanitation services and hygienic environment. We’re installing water filtration plants and spreading awareness among those people who are from remote or less developed areas.

About Project

Problem: What problem is this project trying to address?

According to World Health Organization (WHO) ‘waterborne disease is world leading killer’. Every year more than 3.4 million people die as a result of water related diseases, making it leading cause disease and deaths around the world. At any given time, close to half of the population of developing world is suffering from waterborne disease associated with inadequate provision of water and sanitation services.

Solution: What is the proposed solution? Please be specific!

Solutions are both long term and short term. In short run, first we have to create awareness in people and we need to provide them a hygienic environment and clean drinking water. Experts even suggests to use boiled water as a solution at homes but this suggestion proved ineffective as still 3.4 million people are dying annually. Our proposed solution is to install small water filtration plants in all these remote areas. Awareness is not enough we have to move forward and need to provide them physical solution. Therefore, water filtration plants can help us to reach the goal. About 90% of the waterborne diseases can be controlled by this initiative.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In Punjab Pakistan there is a village near Shiekhupura city called ‘Dera Major Riaz’ consisting total population of 1000. One year ago, a water filtration plant was installed by the collaboration of ‘Deutsche Bank’ and now the clean drinking water is being provided to whole village. Initially, the 10 liter gallon was free and now nominal charges are being charged to cover the running cost of the plant. People from other villages also come for clean drinking water and they are very thankful to us. If we talk about the solution than 80% waterborne diseases have been vanished in ‘Dera Major Riaz’.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Here in Pakistan provincial government took this initiative to provide filter water but it’s only limited to major cities. We need it to expand to small village and towns where the victims of waterborne diseases are in large number than the cities. Local government's installed filtration plant are not functioning effectively. There is no adequate monitoring and replacement of old obsolete plants.Our approach is different in the sense we are not just properly monitoring the plants but also mobilising the distribution channels.
About You
Life For All: Initiative
About You
First Name


Last Name


About Your Project
Organization Name

Life For All: Initiative

Organization Country

, P, Gujranwala

Country where this project is creating social impact

, P, Sheikhupura, Gujranwala

How long has your organization been operating?

Less than a year

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

Few years ago, our provincial government decided to install water filtration plants. This project was initially started in major cities, but later they expand it to villages and towns. Due to lack of supervision there was not much progress as it was expected. Now people wants clean drinking water but there is no infrastructure for this. Then i thought to establish a well organized setup to provide them clean drinking water.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Sanitation and Hygiene, Water, Supply Chain Micro-entrepreneurs.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

Poor people of less developed areas are not enjoying even basic necessities of life as compare to the people of developed areas. Our focus is to provide them a solution. For this purpose we visit these areas, identified the local problems than formulate a solution according to local realities. First we provided them awareness and then engaged them in our plan. Water is the basic necessity of every human and everyone wants to live a healthy life.
All we need to do is to give them a right solution.

Impact: What is the impact of the work to date and expected impact in the future?

So far the beneficiaries of that plant is a whole village and people of the surrounding villages are also taking benefit from the water filtration plant. In near future we can expand it to more villages as people are having more benefit. We need finance to expand it rapidly, there is huge expansion capacity.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

In near future, we can expand it to more villages as there is huge expansion capacity. More Finance will be required to install new plants later running cost can be charged to beneficiaries.

Financial Sustainability: What is your business model to ensure financial sustainability?

Initially, there is a fixed cost to install the plant after that running cost is not too much. Running cost of the filtration plant can be cover through charge nominal charges to beneficiaries. There is still capacity to generate revenue, which can be use to install filtration plant in another area. Commercially we can earn revenue but we have to keep the cost low for the benefit of poor people.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I’ve worked with many consultancy organisation e.g Stimulus, GCA and have great exposure to lead the people. At internship with AIESEC we took ‘Ramadan Initiative’ to provide financial help to Happy Old Age Home, Edhi Orphan’s house, and Autism institute of Pakistan. We have successfully driven the campaign and achieved desire objectives. Additionally, I have took initiative to establish a business ‘B-hood jeans’ which is running successfully.