Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We are already looking at other agricultural produce that could fit our model of storytelling through import and design strategy. One key interest is the Salep drink from Turkey, which comes from the endangered local orchid flowers. Through responsibly, sustainable and community-owned farming methods without exploitative traders, these plants can be preserved and communities and culture can be enriched. We also look at expanding within Yemen, by reaching out to other communities through targeted facilitation and training sessions. In Finland we look at scaling up by reaching out to other local markets beyond the basic coffee shops, such as catering, bigger roasteries and special events.
Financial Sustainability: What is your business model to ensure financial sustainability?
Our revenue model is manifold. First of all, we will run a physical space for packaging and user experience testing, where products will be sold and workshops will be held. We also charge for strategy design.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
One of our core members has also founded incobeyt, a social enterprise, which increases social mobility within Lebanon and between Lebanon and the Nordics by following a Living Lab methodology to leverage social business model thinking as a transitional tool towards sustainable economies and societies. This is based on mutual learning frameworks.
Almost all of us are graduates from business schools and have vast knowledge on the topic.