Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
Over the next two years we intend to become the leading name in shito in Ghana through advertisements and meaningful partnerships. The team currently consists of;
Kekeli Buckner - Business relations, secures deals, creates & implements marketing campaigns.
Abigail Buckner - Chef, prepares the shito with the secret recipe.
Rexford Adumako Bonsu - Financial secretary, takes charge of finances of the company.
The price money will be used to get a larger production space, produce inventory to cater for high demand and to advertise on local media to attract partners and investors who can help make this a global brand. We are also intending to introduce chicken flavour in the near future for our customers who do not like beef.
Financial Sustainability: What is your business model to ensure financial sustainability?
Mon bebe shito derives revenue from each bottle that is sold. Customers buy a bottle which is either GHC 8 for the small one, GHC 15 for the medium or GHC 30 for the large one. These are retail prices. We sell it at wholesale at GHC 7 for small, GHC 13 for medium and GHC 26 for large. For financial sustainability we have to get it into all major retail outlets to increase sales and this can be achieved through advertising and partnerships.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I have a business which run a graphic design and website development company. We have developed the first ever online crowd-sourcing platform for graphic design in Africa and a customizable data management software. I have learnt to work in teams and gained valuable experience in starting and growing a business.
I have made mistakes on my way but made sure that I learnt from every mistake and improved myself and my skills.