Moringa oliefera- a sustainable solution

Moringa oliefera- a sustainable solution

Faislabad, PakistanFaisalabad, Pakistan
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

People are suffering from hunger, under-nutrition, unhygienic dirty water, environmental pollution due to excessive use of pesticides and fertilizers, deficiency of essential nutrients, energy crisis and diseases. All the above mentioned problems can be solved by a single plant, Moringa olifera.

About Project

Problem: What problem is this project trying to address?

Major population of the world is suffering from hunger, under-nutrition, unhygienic or dirty water, environmental pollution due to excessive use of pesticides and fertilizers, deficiency of essential nutrients, energy crisis and many lethal diseases.

Solution: What is the proposed solution? Please be specific!

Moringa oliefera is a multi-purpose plant. Its seed powder can be used as natural water purifying agent. We can grow this plant at our home and it will clean our drinking water. It is a tree, frequently found in southern Punjab, Pakistan and have the ability to grow in any type of the soil. We can use its leaves because they are rich in minerals, essential amino acids, vitamins, antioxidants and enzymes. Poor people can eat 100 g/day of leaf powder to overcome food shortage. Its seeds have oil which can be used to make bio-diesel. All parts of the plant can be used to cure many diseases. Moringa leaf extract (MLE) can be used as a source of fertilizer and bio-pesticide. We can use this idea to earn huge profit as well.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We will grow this tree, made its products and it will solve all the common problems which I have mentioned above.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is not a single plant which have as many uses as Moringa oliefera. We uses different approaches to solve these problems like we make plans to store food, use less food, decrease wastage of food, decrease pollution by implementing environmental laws, use solar energy to overcome energy crisis, use high dose antibiotics to treat diseases. These solutions are very difficult to apply and are time taking.
About You
Moringa for Life
About You
First Name


Last Name


About Your Project
Organization Name

Moringa for Life

Organization Country

, P, Faisalabad

Country where this project is creating social impact

, P, Faislabad

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

Our idea is basically practical application of research, performed by our supervisor and other scientists, published in many international journals of high impact factor.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Nutrition, Water, Sustainable Agriculture, Supply Chain Micro-entrepreneurs.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

Public of third world and developing countries need food so lower class families can use its leaf powder 100 g/day to full their daily diet requirement. Countries where clean and water is not available, we can use its seed powder to clean water and make it fit for human consumption.

Impact: What is the impact of the work to date and expected impact in the future?

It will control many problems in near future like energy crisis, under-nutrition, polluted water, environmental pollution and disease rate. In other words it will improve the living standard of human beings.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

In this year I would create awareness among people around the globe about Moringa oliefera, declared miracle plant by the scientists. Next year I would make products based on this plant and market them.

Financial Sustainability: What is your business model to ensure financial sustainability?

I would make some natural products based on Moringa oliefera and I would get the resources from Office of Research Innovation and Commercialization, University of the Punjab. I would use these funds to make and market theses products. Then I shall start earning by providing them to the stores. After some time I would be able to make more products and commercialize them

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I am a student of Agricultural Sciences and I have done many projects related to this plant. I have also completed my intern-ship in World Wide Fund for Nature (WWF) and works on impact of global warming on Agriculture. I also have made a documentry entitled ' Effect of Global Warming on Agriculture'