Mothers Alternatives

Mothers Alternatives: Mothers alternatives: mutual collaboration and integration. A service among families living in Naples and immigrant families

Napoli, Italy
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Mothers alternatives is a babysitting service for children of immigrants, by mothers of the host country, which teach the language and local culture in the city of Naples a real melting pot. The idea is innovative because it subverts the classical conception of the profession of babysitting in the name of social integration from a young age. It has a double meaning and importance.

About Project

Problem: What problem is this project trying to address?

The immigration rate in the city of Naples has grown significantly over the last decade and consequently the population changes its appearance, becoming multicultural, a real melting pot. At the same time, many of the immigrant families residing in the city, for business needs, have difficulty in combining engagement with the private life and then increasingly has the problem of caring for their children. Based on the knowledge of the area and sporadic already existing experiences, it comes our proposal.

Solution: What is the proposed solution? Please be specific!

It is a service offered by resident households, especially Neapolitan housewives who care for the immigrants’ children.The situation concerning the female unemployment is particularly critical in Naples and a significant segment of the female population, despite qualifications, prefer to devote themselves to home and family in a full time job. To address this issue, many young women have just invented work at home that allow them to manage economic needs and those related to taking care of children. Our proposal has integrated completely in this, adding a value: there is no doubt that children, who use the service, will learn the Italian language more easily, coming immediately to local traditions,
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The expected impact is twofold: to create work within the Neapolitan families (target: young unemployed women) with economic difficulties and at the same time the idea works on social integration of new generations. A good impact there will be if the start-up of the service will be accompanied by a good promotion, so that the idea will be familiar to anyone who wants both mothers as baby sitter and working moms who come in contact through the community and exchange information in a smart, friendly and innovative way. Finally, the impact will be measured by consulting the appropriate statistics of the municipal offices regarding the percentage of unemployment of the identified target in the area involved in the project.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

To create the deeper integration and knowledge among users, the web site will be integrated with a section dedicated to intercultural learning. Here it will be included some general information about what inter-culture is, some specific sections about each different cultures prevailing in the Neapolitan territory, about the different use, habits and traditions. Moreover a page will contain all the events on the territory where local or immigrated mothers can go and participate with children and meet other mothers with their kids. A web forum will permit the exchange of information and advises among users, as well.To be accessible to everybody it will be multilingual (starting from the most used languages of the immigrants such as English, Ukranian, French and Chinese), very easy to access and have a friendly interface. A staff of professionals will coordinate and manage the community.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The project will be promoted among the immigrants(marketplace), mostly the working ones, informing them of the new opportunity. To achieve maximum impact and ensure a good impact of the project, it will be necessary to reach the whole immigrant community and that's why the information campaign will be organized initially according to the different cultural and national communities. It will be mediated by a cultural mediator that will ensure the deeper understanding. Families will be informed about the opportunity to give their children to the care of a babysitter that already have been registered on the web community and how the system works, including the system permitting to pay with other services, not only with money.


Sagapò is a non profit, non governmental organization operating for development of the intercultural and inter-religious dialogue in the Neapolitan area and his team have cultural mediators that can be involeved at work. Project Ahead has business consultant that can help with all the buroctatic and the fianancial issues related to the project also for fundraising process.
About the Lead Co-Creation Partners
Project Ahead
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Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)


Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name

De Simone





Twitter URL
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no site

Organization Name

Project Ahead

Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name






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Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, NA, Napoli

Additional European countries where this Project is creating social impact
Select the category that best fits the type of your project:

Job Creation: Entries in this category create new jobs for people away from the labor market.

What awards or honors has the project received?

No one

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Partner 1
Project Ahead
-Type of partner [business/social/public]
Business consultant
-Short description sentence [Max 25 words/partner]
PROJECT AHEAD is a cooperative born in 2001 inNaples providing consulting to National and International Boards and Organizations aboutconceiving, preparing and management of complex projects.
PROJECT AHEAD intervenes as a qualified partner supporting Third Sector, Voluntary Service, Enterprises – above all Cooperatives – and Public Bodies through specialized services oriented towards the improvement of effectiveness and efficiency of the development actions linked up above all to European Structural Funds and Community Programmes.
-Key motivation to participate in the co-creation project [Max 35 words/partner]
Project Ahead is full involved in social innovation initiatives in the city of Naples and South Italy thanks to his eperience in the social field business startups. The cooperative intent to collaborate with the association to menage and implement the project idea.
-Key contributions in the co-creation project [Max 35 words/partner]
Project Ahead specific co-creation will be to integrate needs of the two segments of population overall described, troughs the creation of a web community offering different services such as consultant and fundraising.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

Another important impact will be measured along the time evaluating the situation at school of the children accompanied by the local mothers. The project is expected to overcome language barriers and environmental problems for the children and should help their school progress. To measure this impact we will check the results at the end of the school year and compare them with the average for the immigrants’ children in the city.

Funding: How is your project financial supported? [select all that apply]

Individuals, Foundations, NGOs, Businesses, Regional government, National government, Customers.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

A good impact there will be if the start-up of the service will be accompanied by a good promotion, so that the idea will be familiar to anyone who wants both mothers as baby sitter and working moms who come in contact through the community and exchange. Firstly the web site will be created respecting criteria above described and launched on the web. Than, we need to identify a certain number of reliable mothers in the city of Naples. To do so we will need to get in touch with the locals, starting by the parishes and civil society associations and meeting with local people. Thanks to the help of local organizations deeply rooted on the territory, informative meetings will be organized to present to women and families what Mothers’ alternatives is and how it can help them.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

The idea come out from some experiences already ongoing in the city of Naples, mostly in the Chinese minority which is giving their children to the cares of local mothers but with no organization at all. Our project will permit to develop the idea in a largest scale opening it to large number of Italian and immigrant families. It will increase not only the number of woman employed but will also generate a positive impact in the process of integration of new generations and sees the involvement and the potential of the idea concept.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The main barrier is the language and multicultural barrier amog immigrants and the afraid of the foreign and stanger people at their home We'll try to overcome them with the help of a cultural mediator that will be full responsabile of the matching. His/her role it will be really important, as the role of the cultural mediator will be nominated. He/she will ensure the right communication among users overcoming any kind of problem related to cultural and linguistic differences. He/she will be also employed in the first part of the project during the informative campaign supporting the communicator to reach the immigrants communities.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

The partners were already involved in the different projects in the past and will continue also with the local governace city of Naples and Campania Region. It will be asked their endorsement as their role can be important for dissemination of the project. They have been involved in the identification of needs in the territory of Naples, at the same time they will be taken into account during the phase of coordination and organization of the project, to identify different municipalities where project can be more successful and furnish public spaces for dissemination and informative campaign.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

We plan to have some management and coordination activities among the project staff and partners every quarter of year, more often at the beginning to have the best start up of the project. The project coordinator will lead this activity. During this work and the related meetings there will be also a results and impact assessment to check if something has to be changed in the work plan or if there are unforeseen problems.

How did you find out about this competition?

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