My Green World

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My Green World: Wild Earth

Melbourne, AustraliaMelbourne, Australia
Year Founded:
2013
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

My Green World is an education-oriented organisation dedicated to wildlife and environmental conservation. Formally partnered with 16 local and international charities and initiatives, My Green World is a platform for the public to connect with environmental and wildlife causes.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we could connect people with wildlife and environmental issues through a unique game?
About Project

Problem: What problem is this project trying to address?

In a world filled with innovative technologies, global media communication mediums and transportation that enables us to traverse the globe in mere seconds, our society is more socially connected than ever before. Yet, with all the advances in the world, our society still lives within a paradigm where animals are endangered, whole species are disappearing, and our environmental habitats and heritage are being destroyed.

Solution: What is the proposed solution? Please be specific!

Natalie’s solution was to create My Green World, an education-oriented organisation dedicated to creating a mobile game that focuses on wildlife and environmental conservation. Formally partnered with 16 local and international charities and initiatives, My Green World’s mobile game is a platform for the public to connect with environmental and wildlife causes. My Green World’s primary function is this natively-built mobile game application called “Wild Earth” that will give users an opportunity to participate in fun gameplay, while learning about endangered, exploited and abused animals and environments specific to certain charities. The application will be a game focused on the rescue, conservation and/or rehabilitation of animals.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

My Green World’s primary function is this natively-built mobile game application called “Wild Earth” that will give users an opportunity to participate in fun gameplay, while learning about endangered, exploited and abused animals and environments specific to certain charities. The application will be a game focused on the rescue, conservation and/or rehabilitation of animals and protection of precious environments and will contribute to wildlife and environmental conservation efforts globally. This application gamifies the concept of saving animals, and will allow users to rescue, rehabilitate and care for animals and habitats within their own carefully crafted world. Each animal in the app represents a real life charity.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Every action taken within the mobile game application reflects real life scenarios, and assists our partner charities to emulate actions in the game in real life. Currently, we are partnered with 16 wildlife and environmental charities and are mobilising communities to take action on matters of global concern. The mobile application will be launched in May, 2015.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

This mobile game application will be available to download worldwide. My Green World has a strong support base with over 16 partnership with local and international charities and initiatives, with a collective reach of over 2.6 million people. Our product/service will also be bought by school children, university students, wildlife and animal welfare activists, as well as current mobile game users.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

This project will be financially sustainable through in app transactions. The application is a freemium model which means it is free to download, and encourages microtransactions within the game.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We’ve carved out a niche specific enough that no one else is actively targeting it. Our main competitors, like Zoo Story, are not specifically targeting this niche because they are not offering wildlife and environmental conservation education platforms, nor are they actively contributing to on-ground conservation efforts. It would be difficult for our competitors to target this niche because they have not developed the extensive list of partner charities that we already have included in this game.
Team

Founding Story

In a world filled with innovative technologies, global media communication mediums and transportation that enables us to traverse the globe in mere seconds, our society is more socially connected than ever before. Yet, with all the advances in the world, our society still lives within a paradigm where animals are endangered, whole species are disappearing, and our environmental habitats and heritage are being destroyed. The pressing need to change this paradigm lead Natalie Kyriacou to form My Green World. The foundation of the company is to develop innovative and educational platforms that will enhance the efforts of global activism.

Team

William Mountain: William is the Director of Business Operations and is responsible for business relations and partnerships with My Green World. He has worked extensively with businesses throughout Australia and the U.S. He has a background in Communications, and International Relations.
About You
About You
First Name

Natalie

Last Name

Kyriacou

About Your Project
Organization Name
How long has your organization been operating?

Project
Organization Country

, VIC, Melbourne

Country where this project is creating social impact

, VIC, Melbourne

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals.

Supplemental
Please list your date of birth (YYYY/MM/DD)

1988/02/05

Please tell us how leadership training would help you to make an even greater impact on the social innovation field.

Leadrship training would provide us with a sense of empowerment and assist us in networking and learning from others.

Please enclose a short personal biography.

Natalie is the Director of My Green World. She has worked on various conservation projects, and has had her work on wildlife endangerment featured in numerous publications. She has a Bachelor of Communications degree and a Master of International Relations degree from the University of Melbourne. Natalie was a National Finalist for the Global Student Entrepreneur Award and is a member of the Animal Ethics Committee for the Department of Veterinary Sciences at the University of Melbourne.

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