MyGoodAct: Crowdfunding platform for social causes

Oslo, NorwayOslo
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Youth today needs more information than ever to stay interested and engaged. MyGoodAct was initiated because I wanted to know what happened with the money I donated to Save the Children as young. MyGoodAct has become a tool for NGOs and project managers to both raise funds and show what's happening with their projects. This helps youth, and others, to get the information they need to continue the support.

About Project

Problem: What problem is this project trying to address?

1. The lack of information we get from ordinary NGOs and charitable organizations. 2. The lack of funding opportunities for project managers of smaller social projects (charitable, social, cultural, sports, and social entrepreneurial projects - all allowed on MyGoodAct)

Solution: What is the proposed solution? Please be specific!

A crowdfunding platform allowing people to see specific projects with specific details and instant updates.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Nathalie Krantz, 20 years old from Oslo, started a fundraiser for Roona Begum in India April 2013. Roona had a disease called "Waterhead" and needed medical attention. Nathalie wanted to raise 10 000 NOK for an operation for Roona Begum. Her fundraiser ended up with more than 350 000 NOK. We immediately started on treating Roona Begum with our partner Fortis Foundation in India. All funds have been transferred to Fortis Foundation which has done, and is still treating, Roona begum: MyGoodAct was featured in more than 200 newspapers all over the world. Our servers broke for 2 days due to the heavy traffic. Roona Begum can now move like a normal chil and is out of real danger.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We are focusing on Norway this year trying to get MyGoodAct more know among our target group. Next year we will expand to Sweden with the help from Kavli Fondet. In June 2014 we will have a fundraiser started by HRH Mette-Marit for HIV Young Leaders Foundation which will be a good way to market MyGoodAct in Norway.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

You have in UK - that's just a fundraising platform for NGO's. MyGoodAct is targeting youth by making it fun to be engaged (gamification, social network, top lists + more). Same with, just a fundraising site for NGOs. MyGoodAct also allows social entrepreneurs, private individuals, and so on, to raise funds for their own specific projects.


The MGA team consists of: Jonas Borchgrevink - Founder, Bachelor in Entrepreneurship and Business from BI Economic Shool in Oslo. Humaira Habib, Bachelor in computer science Islamabad. Saima Rashid, Master in business administration --- It has been crucial that Formuesforvaltning has funded MyGoodAct and opened up their office for me. I have been able to sit here for 2 years for free, and now also working part time in Partnership for Change which is also located at Formuesforvaltnings office. If Formuesforvaltning hadn't supported MyGoodAct or Partnership for Change, I would have had to shut down MyGoodAct in 2012. We are looking into doing an even closer collaboration this year involving their employees (Formuesforvaltning might want a MyGoodAct profile so they can have their own company fundraisers for different causes on MGA).
About the Lead Co-Creation Partners
Formuesforvaltning AS
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Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

Social Enterprise

Total Number of Full-Time Employees


Lead Contact First Name


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Organization Name

Formuesforvaltning AS

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Twitter URL
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Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, OL, Oslo

Additional European countries where this Project is creating social impact


Select the category that best fits the type of your project:

New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet.

What awards or honors has the project received?

Wenche Foss' Honor Award 2011, Partnership for Change project 2012, Top 4 Finalists at Ferd Award for Social Entrepreneurs 2012

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Partner 1: Formuesforvaltning
-Type of partner: Business
-Short description sentence: Formuesforvaltning has contributed with office location to MyGoodAct and the employees of Formuesforvaltning has helped MyGoodAct in different ways, both financially and with a bigger network.
-Key motivation to participate in the co-creation project: Formuesforvaltning's employees chose to support MyGoodAct 2 years in a row, donating about 10 000 USD each year from their own salaries. This has lead to Formuesforvaltning's continued support for MyGoodAct.
-Key contributions in the co-creation project: Office location, network, key funding.

-Partner 2: Partnership for Change
-Type of partner: NGO
-Short description sentence: Partnership for Change chose MyGoodAct to become a Partnership for Change project in 2012. MyGoodAct got a presentation on the Partnership for Change conference in 2012 at the Norwegian Opera.
-Key motivation to participate in the co-creation project: PfC is using MyGoodAct to fund their own projects around the world. The usage will increase in the coming years.
-Key contributions in the co-creation project: Network, funding and publicity.

-Partner 3: Ferd Sosiale Entreprenører
-Type of partner: Social Business
-Short description sentence: Ferd Sosiale Entreprenører is supporting social entreprenurs in Norway. MyGoodAct has received support to develop a solution for social entrepreneurs to be able to crowdfund their own projects.
-Key motivation to participate in the co-creation project: The crowdfunding solution for social entreprenurs
-Key contributions in the co-creation project: Funding.

-Partner 4: Kavli Fondet
-Type of partner: Foundation
-Short description sentence: Kavli Fondet has supported MyGoodAct over a period of two years now with funding to launch MyGoodAct version 2.
-Key motivation to participate in the co-creation project: Funding for social projects in Norway, with possibilities for Sweden, Denmark and England.
-Key contributions in the co-creation project: Funding.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

1. We have raised more than 9 million NOK to different social projects all over the world. The biggest project that is a direct cause of MyGoodAct is the Aung San Suu Kyi World Freedom Fund which we were a part of establishing in the summer 2012 in Oslo. Partnership for Change is now the organizer of this fund with offices in Myanmar, South Sudan, Norway and the US.

2. We have (and are) engaged and inspired thousands of people, including our target group: youth, worldwide.

3. We have given project managers a new tool for raising funds to their projects.

Funding: How is your project financial supported? [select all that apply]

Individuals, Foundations, Businesses, Investments.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

No. When MyGoodAct v1 was launched in the summer 2011, we had 0 admin fees. I hoped that I would be able to get enough sponsors and donations to MyGoodAct that we wouldn't need to add any admin fees/revenue source. This turned out to be harder than what I was thinking. In MyGoodAct version 2 that was launched january 2014 we added a fee of 6% on donations for NGOs and 12% on donations for private "dreams". Dreams was also launched in jan 2014, allowing private individuals to have their own social projects on MGA.

We are looking for being sustainable in 2015 purely on the admin fee. In Q1 we have earned about 2000 NOK, our monthly cost is around 20 000 NOK (development office in Islamabad with 1 fulltime developer and 1 project/communication manager+server costs). I'm working for free until we get a better financial situation.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

When I was 9 years old I joined the school band and got a clarinet. My best friend at that time, Christian, got a trumpet. Since I've always been a small entrepreneur I asked him if we should raise some money to ourselves by playing in front of a local grocery store. We played for a couple of hours (I got images!!) and raised a few kronas. But then a woman came up to us and asked who we played for. We responded ourselves. She told us that it might be a good idea to play for ei Save the Children. We agreed and started raising funds for StC. After one day we raised more than 1000 NOK, and donated that amount. We ended up in the local newspaper and go our own "celebration". But what I was really wondering about was "What happened with the money, and did we save any lives?" This experience made be start MGA in 2009 when I was 18 years old.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The main barrier is to get a foot inside a company/organization. Especially when you have just started on your idea/project. I was lucky to get in touch with the right people that understood my concept. With demos of the web service working, a good team behind me and a strong spirit people started to believe in MyGoodAct and me. I also used media a lot to gain attention here in Norway. IN 2009 and 2010/11 we collaborated with the Salvation army and Oslo's Poor House doing multiple projects together that got featured in the local newspapers. This was our "proof of concept" that I could build a better service upon and get more supporters. I've always reached out to everyone that has shown interest in MyGoodAct.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

Formuesforvaltning is supporting MyGoodAct and in return they get exposure, their employees are familiar with MyGoodAct and follows the progress. I will also help Formuesforvaltning with their other fundraisers/initiatives they want to support in the future if they move ahead with the concept.

Ferd Sosiale Entreprenører supports MyGoodAct because they want to test crowdfunding for Social Entreprenurs, and how that works in Norway.

Partnership for Change sees MyGoodAct as a great tool for fundraising smaller projects, something that they can use in the future.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

Formuesforvaltnings yearly fundraisers will most likely change because of MyGoodAct's possibilities. They will be more directed for specific projects where their employers can follow the progress of each project. This will hopefully engage even more employers at Formuesforvaltning.

How did you find out about this competition?

Ashoka Scandinavia