Awards: What awards or honors has your solution received, if any?
Tell us about your partnerships
➢ Antenna technologies Suisse : They give us founds + technical assistance to build the first pools
➢ IHSM (Institut Halieutique des Sciences Marines de Tuléar = Institute of Marine Sciences and Fishery of Toliara) : pioneers and leaders in Spirulina of Madagascar
o Research & Innovation
➢ Garden Square hotel/restaurant : we're working together on the best recipes to create a special Health Menu based on Spirulina
➢ Six CRN (Centre Récupération Nutritionnel) : they are our social distributors to tackle malnutrition in local communities
Partnership on progress with positif agreement
➢ Antenna technologies France : We're going to work on a Research and Development laboratory for micro-algae and endemic plants application for Health Products
Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?
➢ Differences and gap between the financial balance required to a company and the speed of taping the new markets + Return On Investment
➢ Agribusiness lobbying that is slowing down the use of Spirulina
➢ Changing minds and educating people to the many uses of Spirulina
Overcoming these challenges will pass through investment on both marketing/communication strategy and supports. The main objective is to popularize Spirulina and its powerful green color , sign of a pure and natural vitality. We've already started and it is working and now needs scaling.
How does your idea help young people create bright futures and improve opportunities for meaningful and long-term careers?
Developing the Spirulina market will...
1) Create new local jobs direct and indirect jobs
o Direct jobs would go from illiterate and unskilled to engineers and PhD
o Indirect jobs would be more technicians (commercial, masseur,barman)
2) Enhance the qualification and so the paycheck of all of the new employees (direct & indirect) + opportunities to work abroad (Mauritius, South Africa, etc.)
3) The final objective is to create a cluster (apart from the company) focused on applied innovation on Madagascar's wildlife potential.
This cluster is part of the main objective of our project because we look forward to tackle malnutrition by tackling extreme poverty
Does your project utilize any of the innovative design principles below? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.
Create New Industries: recognize opportunities in the marketplace to build new professions or new markets
Is your project targeted at solving any of the following key barriers? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.
Job creation lacks adequate coordination between the government, private sector and development organizations