Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We want to spread our projects at regional scale by involving new women cooperatives and increase our environmental awareness campaigns in more schools. In 2014, we will work with 1 or 2 new groups of women and 6 new schools.
We want to grow IFASSEN brand and make it a known ethical and ecological reference.
Building the green community center will allow us to reach new target groups from the poorest neighborhoods of Berkane and offer them a place to meet and work together. This business incubator will give young entrepreneurs tools and advices to help them to develop green and social ideas.
Financial Sustainability: What is your business model to ensure financial sustainability?
For now, ADF depends mainly on international and local funders.
We want to be financially sustainable by selling our products. This is why we seek to increase partnerships with shops and that we develop our own e-shop. All the money from the sales is totally reinvested in ADF activities.
We communicate a lot about our products and we start to be known around the world as an ethical and ecological brand.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
ADF Global and IFASSEN were my first entrepreneurial initiative. I started this project when I was graduating university. Thanks to the program Start Up Chile I have launched a new project called Ebatuta in February 2013. This is an intuitive social network that connects local producers (crafts, cosmetics, etc.), buyers that are willing to help customers to access to their local markets and travelers looking for unique and locally-made souvenirs.