Onebilliongifts platform

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Onebilliongifts platform: inspired by community

Bucuresti, RomaniaBucuresti
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Onebilliongifts is an online platform that inspires people to use creativity for designing gifts from materials that we otherwise perceive as waste. Everyone who gives a present receives one in return. Generated revenue is used to grow businesses that create innovative low-carbon footprint products.

About Project

Problem: What problem is this project trying to address?

Circular economy businesses and startups don’t receive support, know-how, funds and are not sufficiently promoted in Romania and also world wide. People also are not informed and used to circular economy products. We faced this problem especially when our NGO, PinkLime, who is producing furniture based on Cradle-to-Cradle principles, has discovered this value is almost 0 on the market at the moment of facing the real competition. The products created on circular economy principles are not known in the market and the clients do not understand them. We have amazing, green solutions worldwide and they arent known, as the communities arent enough involved in this process

Solution: What is the proposed solution? Please be specific!

A gift offering/receiving platform that attracts people based on curiosity, need to showcase and develop skills and creativity, want to offer and receive, and wish to be part of a great sustainable vision. Due to the attractiveness level the platform generates high revenue based on user subscription fees. With the income, support and funds can be given to start-ups to develop innovative low-carbon footprint products out of waste. Therefore, the platform creates and sustains a community that generates new consumer demand for circular economy products. On the other hand it is the meeting and inspiration place of future social entrepreneurs that will be backed by the same community to develop products that will satisfy the new demand created.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Direct impact: Lili sings up and pays a subscription fee for the platform. The membership provides her access and offers support for start-up circular economy businesses. She has items at home that she doesn't use, gets inspired by tutorials and creates a gift for someone on the platform. In return she receives feedback and a gift that she loves, this motivates her to continue. Indirect impact: After few months Lili discovers she has a talent and decides to team up with John a person she met through the platform to start a new business to create toys out of waste. They go to one of the platform events (created out of the subscription fees) where they present the idea and get funds and support from the community to develop their business.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Once the platform is created it will be easy to implement and replicate. The cause that it covers is pressing and important to people across all sectors. We believe that due to the uniqueness of the concept it can spread across countries and continents in a viral manner and can get public and private support easily. Having in mind that the platform is community driven we expect a sharp increase in impact within the first five years (e.g. the growth of Wikipedia articles). As a result we expect to accelerate international new consumer demands and grow business that will satisfy them.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are several successful businesses that focus on offering surprise boxes to clients, which proves that the concept works. However, our business differs that it is a user to user surprise box offering. The system challenges users to use their creativity to come up with solutions on how to create presents based on materials that they would otherwise throw. Our approach is to attract people with this engaging concept and let them develop, grow and support each other organically in order to solve the problem that we address.


The managers are Roxana and Stefan, founders of PinkLime and creators of this project. They will ensure to keep the team together, the manage the activities. Paul Bulencea is responsbile for engagement and experience design. He will continue to advise on his expertise, on how we can make the experience of the platform user a transforming and revealing experience. 3S studio ( will create the online platform. The Institute for EcoInnovation in Romania will help us create events on circular economy