Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?
The harvesters for The Plastic Bank are the disadvantaged people living in areas with an abundance of poverty & plastic waste. These people are smart, creative and hard working. They are an untapped resource for innovation and creativity.
The solution is implemented as a turnkey franchise model by the foundations that specialize in poverty alleviation. These foundations have localized knowledge and existing programs to attract & educate the plastic harvesters.
The Pilot is in Lime Peru.
Impact: What is the impact of the work to date and expected impact in the future?
To date we have finished the business model, recruited our team & made the required partnerships to recycle mixed plastic.
We are currently completing a feasibility test by sorting & recycling 100,000lbs of shore line plastic collected August 2013 that will be recycled December 2013.
In April 2014 the pilot location will launch in Lima Peru. By year end 2014 we estimate recycling 1,144 tons of plastic waste through 5 Locations. By year end 2015 we estimate recycling 12,891 tons of plastic waste through 29 locations in multiple countries.
In 5 Years we estimated exchanging over 155,840 tons of plastic waste for hope & opportunity. Every pound of plastic contributes to improving the lives of the disadvantaged.
Our franchise model will have worldwide impact.
We are leading a movement for consumers to purchase Social Plastic that improves lives while cleaning the planet.