Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Cariacica-ES, has homicide indexes of 85 per 100000 inhabitants and 27.46% of the families in poor situations; without room in day cares, the parents turn to informal caregivers. This is the scenario Marinete da Silva lives in: she became a caregiver, because she was unemployed. She didn’t know what to do with the children. Not enough space, resources or patience! Aside from being intolerant, she yelled, she wouldn’t play and wouldn’t let them explore. There were 16 children in her care.
With an opportunity offered by the company VALE, a sponsor of the PUPA program, she went through the OVERCOME – introductory course and found that affection is fundamental and teaches parents to cooperate in recreation and grow bonds with their children.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The post-training survey pointed out that the pilot had 100% assimilation, accessibility and applicability.
50% of the caregivers highlighted three phrases as the most important:
. Early childhood is a fundamental period to determine how the child will develop and the adult that the child will become.
. The role of the caregiver is fundamental for the process of the development of children from zero to six years old.
During the pilot phase in 2013, 1,000 adults went through training, impacting almost 3,000 children. A total of 3,000 adults are expected for 2014 with an impact on 9,000 children. The goal of the company is to reach 1 million children in 10 years through information, courses and workshops for parents, educators and caregivers. PUPA is the only methodology developed in the country for low-income parents, caregivers and educators.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The geographic expansion of the project will go in a franchise model. Beginning in 2014, the company will count on 7 representative businesses, in different states, in a pilot phase to later establish it as a franchise. Development of an ecosystem of information and an investment in early childhood is very important, on the part of the Government and on the part of businesses, NGO’s and families. Public-private partnerships should be created and promoted to allow private initiative, and service to high-vulnerability families with a focus on education, health and prevention of violence.