Rent an Artist

Rent an Artist: Place where art meets business

Wrzesnia, PolandWrzesnia
Project Stage:
Growth
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Rent an artist is an innovative program establishing non-sponsorship relations between artists and business. Artists learn how to be more enterprising and managers learn a new kind of creativity to improve their efficiency. The program strongly engages employees, increasing identification with the company. Providing the knowledge of contemporary art and increase interpersonal competence, stimulates searching for hidden creative talents.

About Project

Problem: What problem is this project trying to address?

In Poland, business not invests in art, does not accept the role of patron. The creation is not considered as work. Hence the conviction that for art does not have to pay, because it is not a product. The level of piracy is very high. The low level of art education raises the perception that high art is not needed, that is out of touch with life, created for the selected, that it is better to buy a new television set than the painting or sculpture. A similar way of thinking presents the general public considering art as a whim. Talented people can not devote himself to the art, but they must work in unsatisfactory work. By this much talent is wasted. Artists can not promote and sell your art. They consider it to be unworthy of the artist.

Solution: What is the proposed solution? Please be specific!

The solution is to show the business and employees, that art is as hard work as their. That gives people the experience for which is worth to pay. In order to achieve it, the company employs an artist for a month. People are watching his/her work, talk with him/her, exchange experiences, learn a different kind of creativity, teaching the artist mechanisms of business and promotion. The artist learns to talk about his art, promote it, becoming more entrepreneurial. Daily interactions are a living lesson of art and business, change the perception of art among the crew. People appreciate the value of art, they understand that piracy is theft. And are more willing to pay for art, which gives artists profit.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

During the project, the APP (www.app.com.pl) staff found, that the creation is a work as hard and challenging as their own. They learned about the creative process, contemporary art, and explore the artistic talents while working with pieces of art created by the artist. Some of them became regular spectators at cultural events. APP appreciated the benefits of project and changed his approach to participate in community life. Company has began to support local theatre and volleyball team. The sculptures are rent to other artistic and social events like Idealna Września - civic participation activities, highlighted nomination for Super Samorząd 2013. Prize under the auspices of the President of the Republic of Poland Bronislaw Komorowski.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Extending the program to 8-10 editions per year in different Polish cities, the number of people who come across it directly and indirectly with the problem of the exclusion of professional artists will increase to several hundred businessmen and a few thousand workers per year. Ultimately, we want to trigger a reflection on the lack of any system of support gifted people and problem of escaping artists to other areas of business, where they are wasting their talent. We want to call the social discussion on creative industries and as a result rising the art lobby that will opt for change a low about cooperative for the benefit of small cooperatives. The project due to the simplicity of the mechanics can be easily duplicated, which will intensify the spreading of its objectives and establish a new, non-financial relationship between art and business.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is a group of organizations like the Business Centre Club, Art &Business, etc. which promote the investment in art. They doit, however, with traditional methods of proposing investments in proven artists at auction, in galleries, etc. Promote almost exclusively painting and photography, forgetting completely about other types of art. Organizations promoting CSR does not focus on building image through the art or patronage. Rent an artist uses a unique method, which was developed with the project. As the only program also increases entrepreneurship among artists, shows through experience the benefits of investing in art and artist, combines the value of education, investment in human resources, corporate image, CSR and the new forms of patronage.
Team

Team

The strongly motivated team with art and social passion will ensure the success. Top management of the company will provide marketing support, business aspects of the venture, provide business contacts, while the management of the foundation is going to care about the social impact of the project, will ensure that the project does not become the next business venture without social side, will take care about artistic quality, contact with the artists and the communication side of program. In time of growth phase the company will provide support for a staff, will provide the volunteers and, where needed, will cover the labor costs.
About the Lead Co-Creation Partners
Organization:
Metalmex sp. z o.o.
Visit website
LEAD SOCIAL-MISSION ORGANIZATION
Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

foundation

Total Number of Full-Time Employees

0

Lead Contact First Name

Piotr

Lead Contact Last Name

Michalak

Title

President of the Board

Country

Poland

Twitter URL
LEAD CORPORATE PARTNER
Organization Name

Metalmex sp. z o.o.

Total Number of Full-Time Employees

18

Lead Contact First Name

Violetta

Lead Contact Last Name

Kowalczyk

Title

Vice President

Country

Poland

Twitter URL
Basic Info
Project Starting Year
Primary European Country where this Project is creating social impact

, WP, Wrzesnia

Additional European countries where this Project is creating social impact
Select the category that best fits the type of your project:

New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet, Other: If you feel that your entry does not fit any of the above categories, please suggest another category name..

What awards or honors has the project received?

Second Prize at the European Culture Congress for innovative approach, courage and the best matching business and art

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

- Solar Trip foundation
- social
-Short description sentence [Max 25 words/partner] Foundation animating cultural life at Polish province, lead the amateur theatre and one of only few dramatic contests in Poland. Support contemporary art in small towns. Foundation animate the civil society actions as well.
-Founder, Piotr Michalak created the Rent an Artist because he noticed, there is no program supporting local artist and talented people in Poland. There is not business supporting and buying art. It is because of stereotypes about contemporary art and artists.
- contacts companies with artists, media relations, taking care of social impact, presentations at the conferences, before boards of the companies, evaluating and developing innovative parts of the project.

-Metalmex Ltd.
- business
-a middle company working in furniture business wit strong CSR feelings. Company founded the contemporary art gallery and organize once a month exhibition of th ePolish art. In March started online version of this gallery.
- passion to contemporary art, to educate business about advantages from patronage
- marketing and promotion, taking care about staff needed to expand the program (voluntary work), providing business contacts, developing business side of the program.

Impact
Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

The project involved more than 100 employees. During the project, the sculptor's place of work have visited about 400 contractors of APP from Poland and about 50 from Europe. The company has started to support local artistic initiatives (sponsored the audiobook based on the fairy tale by one of the local writers, scenery to local theater, rent the sculptures to other projects (Idealna Września, Marka Jutra). Employees of the company take part in cultural life as spectators, they began to send their children to art classes (about 20 people). Local artists ask for the opportunity to participate in subsequent editions and prepare their portfolios. Many of them never have a professional portfolio. The participant of the project, just after program got proposal to create the sculptures for one of Września hotel. His incomes from the sale of art have become larger 20% than before.

Sustainability
Funding: How is your project financial supported? [select all that apply]

Businesses.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

Program haven't reached sustainability yet. The program itself is relatively inexpensive, requires support for a maximum of two people, it is now the founder and person designated by Metalmex as an employee voluntary for promotion. The total financial independence program reaches at level of minimum four editions a year. The biggest challenge is to organize promotional and educational campaign. The funds will come partly from the Metalmex. In presence efforts concentrate to obtain funds from other sources, for example business organizations like Greater Poland Quality Institute, which organized the science conference, where was presented the idea of the program, published the catalogue of exhibition, etc.

Team
Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

During a scientific conference, where Piotr Michalak presented the impact of the first edition of the project, he mentioned that he would like to replace a one-time project in the cyclical program, which will promote entrepreneurship among artists, teach the understanding of contemporary art entrepreneurs, managers and employees, establish a new, non-financial ways to support art by business, promoted the idea of the CSR, engaged companies in the life of local communities. There was Violetta Kowalczyk who appreciated the potential of the idea and decided to involve. She noticed, that plan for 6-10 editions a year is too ambitious for a single person, therefore, proposed to support the project for resources and contacts. Cooperation started in March, along with the start of an online gallery of art by Metalmex.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The main barrier is a reluctance to invest in art by businessmen. We are planning educational campaign based on a case studies showing the benefits for corporate image and their financial impact from supporting art. Another obstacle is fear of work disorganized when the artist will appear in the company. Here we will try to convince the governing by the example APP, who also had this fear, but the presence of sculptor was strongly motivating to the crew. To break the fear of fruitless spending money for the artist, we will show the benefits of socially responsible business policy, low-cost changes in the PR, the benefits of involvement in the life of the local community and the benefits flowing from the prestigious artistic event, not just on the outside, but also among the crew, whose loyalty, commitment and identification with the company greatly increased in the case of the APP.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

For now, cooperation is informal, the company provides an employee who is engaged in the voluntary promotion of the project, the owner of the project remains all the time, Piotr Michalak. At the time of the achievement of the plan, which is 8 editions a year and continued growing interest of companies, it is possible to establish the join venture to further increase the range of the project, create the team to organize and promote the program.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

project just started and for now will not transform our partnership. For now is hard to say how it will be in the future, especially, projecy could change companies where he is located, and Metalmex is th ecompany which help to expand the project, not participate as a company inviting artist. APP, where the first edition took place turned into more social responsibility company, it commit in th elife of local community, support some local initiatives, especially cultural and sportis.

How did you find out about this competition?

from ngo.pl portal

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