Ria medicine: media to develop a culture of health

Ria medicine: media to develop a culture of health: You can learn how to be healthy. Disease is not a sentence, it is a sport mode

Vinnytsya, UkraineVinnytsya
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Free tablet magazines. Ria medicine is a project whose mission is the formation of a health culture in the countries of the CIS. Also psychological help to people with cardiovascular diseases, breast cancer and diabetes around the world who speak Russian. Magazine is the embodiment of easy understanding of medicine.

About Project

Problem: What problem is this project trying to address?

Absence of a culture of health among the population of the CIS countries. Also low-income residents of different countries are afraid to get sick and hear diagnoses. Expensiveness of treatment and ignorance of many details to support health is the main problem that we see. By dint of SaharOk magazine we help to teach people not being afraid to hear the diagnosis of diabetes. Perceive it not as a disease but as a special mode of life. We help diabetics to understand that they were not deprived of a full life! And in the magazine Domashniy cardilog (Home Cardiologist) we put a similar task in working with people suffering from cardiovascular diseases. Journal "Amazon" aims to support women with breast cancer.

Solution: What is the proposed solution? Please be specific!

We create free tablet - magazines which tell about all updates in the treatment, give advice on the maintenance of health. Doctors (as volunteers) write articles about methods of self-diagnosis and warning signs when you need to apply to a professional. In collaboration with different organizations we hold contests for readers. As present we give equipment of medical purpose, healthy foods, books and other. Also we work with readers in social networks. Their questions and life stories we publish in the special edition category. Also support actions to protect the environment. In a special section we support the campaign to collecting of used batteries for recycling.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

It often happens that diabetics during hypoglycemia may be admitted by mistake for drunks on the street. In such manifestations of diabetes out of ignorance surrounding people are scared or do not react in any way at all. Diabetics themselves are embarrassed to tell friends about their problems. We met a guy and He has told us that many diabetics do not feel self sufficient people. They are afraid of the properties of their organism, and the surrounding do not understand them often. It was when the were no one specialized Russian-language editions. For Information you needed to look at expensive general medical journals or internet forums. So the idea of the first free magazine with a profile of diabetes occurred.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Constantly using social media marketing we attract readers' attention to the journals. Also in 2014 we planned the participation in specific diabetics congress of Nizhny Novgorod, and participation in the scientific and medical conferences in Ukraine, Russia and Israel. Participation in such activities can attract new readers as we derive new information and learn about new researches. Also to expand the geography cooperation with European clinics for direct referring patients to treatment.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

This problem is often is addressed to charitable foundations, community organizations and government agencies. For example, in Ukraine there are Ukrainian Diabetes Federation and The International Diabetes Association of Ukraine. Ukrainian Diabetes Federation also deals with issues European football championship for people with diabetes called DiaEuro.


Now on the creation of three journals work: editor of Saharok magazine, and an editor of Amazons and Domashniy Cardiolog magazines, journalist and translator, SMM administrator, 2 managers for external relations and designer. Editors create content that is checked by medical volunteers. We also have doctors who voluntarily write articles for the magazines, and there is also a section for communication with readers. SMM administrator provides constant involvement of readers, also responds to questions from the audience and forwards messages with the stories to editors. External Relations Manager is engaged in attracting companies for branding columns, work with clinics, takes a trips to the forums, festivals and charitable events.
About the Lead Co-Creation Partners
Media Dom RIA
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Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

social enterprise

Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name



Director of RIA Medicine



Twitter URL
Organization Name

Media Dom RIA

Total Number of Full-Time Employees


Lead Contact First Name


Lead Contact Last Name



DG Media Dom RIA



Twitter URL
Facebook URL
Organization Website
Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, VI, Vinnytsya

Additional European countries where this Project is creating social impact

• Ukraine, Russia, USA, Norway, Belarus, Moldova, Germany, Slovenia, Lithuania, the Netherlands, Kyrgyzstan, Armenia, Mongolia,

Select the category that best fits the type of your project:

New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet, Other: If you feel that your entry does not fit any of the above categories, please suggest another category name..

What awards or honors has the project received?

Certificate of partnership from Amsalem medical

Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Media Dom RIA
-Media dom RIA is the largest regional media group in Ukraine. Media Dom RIA is the only l member from Ukraine in the World Association of Newspapers, WAN-IFRA.
-Additional attracting audiences to their own publications and Web-project, a platform for advertising Internet project hotels.24 in heading Travel.
-Media Dom RIA provides free financial support for the project provides training content creators of journalism

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

Today we are talking about the audience of 46,000 readers of magazines a month. Also about more than 10,000 subscribers in Russian versions of social networks (FB, VK, Odnoklassniki). With the support of Media Dom RIA we write articles about the rights of people diseases and disabilities in Ukraine in its newspapers and on websites. In collaboration with various organizations we carry out actions.
That allows our readers to get the necessary instruments for self-diagnosis, healthy food. Also in collaboration with clinics in Israel, Switzerland, Cyprus and Germany, we can arrange a treatment that can not be provided in Ukraine and other CIS countries.
We expect to attract another 50,000 readers (accounting 3 journals ) by the end of 2014 and to continue to attracting people to the problem of health culture.

Funding: How is your project financial supported? [select all that apply]

Individuals, Businesses, Investments, Other.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

The magazines have columns on travel, nutrition and sports. We plan to make these headings branded. It will not be possible to direct advertising and make money for posting trademarks. Since this indirect advertising, readers will not feel irritation. But without clogging magazines by continuous advertising we gently overcome information noise. Prices for branding columns are calculated from the audience that reads magazines.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

Media Dom RIA is always looking for new forms of media. After converting printed newspaper "20 minutes" in the tablet edition, the corporation has paid more attention to online media. The idea of a niche publications about health on the Internet, which will be free to readers seemed to founders very promising. They admit it as the future of media.
In addition, for the Russian-speaking countries publication only about diabetes or only about cardiovascular diseases are a new stream. On the territory of the CIS countries it’s more common to find printed paid newspapers about all diseases, health generally and immediate methods of treatment. Or medical publications that are written in complicated language. Such publications are understandable only to those people who have a medical education.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

The project had to face the problem of skepticism. Creators are not Professional medical workers , but they are professional journalist and did not go to business school. We are working on our heart and do what really matters. With an emphasis on more self-studing and training, than on rote learning theory.
Often in search of partners, we hear that working with such a new kind of media is risky. In the Russian-speaking countries, the proportion of Internet marketing is growing every year, but it is accepted with caution.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

The project RIA Medicine will become a division of Media Dom RIA. Now we are the autonomy enterprise. This is explained by the similar name.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

For Media Dom RIA project RIA Medicine is a new vision of media. Because a new approach to creation, selection, orientation and a narrow niche. Also an important fact that we are free for readers. Approaches of working in charitable orientation also have an interest as a new approach to marketing and sales, which you cannot learn in classical business school in CIS country.

How did you find out about this competition?

One of the readers asked for drugs of the Boehringer Ingelheim