Ria medicine: media to develop a culture of health: You can learn how to be healthy. Disease is not a sentence, it is a sport mode
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Team
Media Dom RIA
1500
Oleg
Horobets
DG Media Dom RIA
Ukraine
2013
, VI, Vinnytsya
• Ukraine, Russia, USA, Norway, Belarus, Moldova, Germany, Slovenia, Lithuania, the Netherlands, Kyrgyzstan, Armenia, Mongolia,
New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet, Other: If you feel that your entry does not fit any of the above categories, please suggest another category name..
Certificate of partnership from Amsalem medical
-Media Dom RIA
-business
-Media dom RIA is the largest regional media group in Ukraine. Media Dom RIA is the only l member from Ukraine in the World Association of Newspapers, WAN-IFRA.
-Additional attracting audiences to their own publications and Web-project, a platform for advertising Internet project hotels.24 in heading Travel.
-Media Dom RIA provides free financial support for the project provides training content creators of journalism
Today we are talking about the audience of 46,000 readers of magazines a month. Also about more than 10,000 subscribers in Russian versions of social networks (FB, VK, Odnoklassniki). With the support of Media Dom RIA we write articles about the rights of people diseases and disabilities in Ukraine in its newspapers and on websites. In collaboration with various organizations we carry out actions.
That allows our readers to get the necessary instruments for self-diagnosis, healthy food. Also in collaboration with clinics in Israel, Switzerland, Cyprus and Germany, we can arrange a treatment that can not be provided in Ukraine and other CIS countries.
We expect to attract another 50,000 readers (accounting 3 journals ) by the end of 2014 and to continue to attracting people to the problem of health culture.
Individuals, Businesses, Investments, Other.
The magazines have columns on travel, nutrition and sports. We plan to make these headings branded. It will not be possible to direct advertising and make money for posting trademarks. Since this indirect advertising, readers will not feel irritation. But without clogging magazines by continuous advertising we gently overcome information noise. Prices for branding columns are calculated from the audience that reads magazines.
Media Dom RIA is always looking for new forms of media. After converting printed newspaper "20 minutes" in the tablet edition, the corporation has paid more attention to online media. The idea of a niche publications about health on the Internet, which will be free to readers seemed to founders very promising. They admit it as the future of media.
In addition, for the Russian-speaking countries publication only about diabetes or only about cardiovascular diseases are a new stream. On the territory of the CIS countries it’s more common to find printed paid newspapers about all diseases, health generally and immediate methods of treatment. Or medical publications that are written in complicated language. Such publications are understandable only to those people who have a medical education.
The project had to face the problem of skepticism. Creators are not Professional medical workers , but they are professional journalist and did not go to business school. We are working on our heart and do what really matters. With an emphasis on more self-studing and training, than on rote learning theory.
Often in search of partners, we hear that working with such a new kind of media is risky. In the Russian-speaking countries, the proportion of Internet marketing is growing every year, but it is accepted with caution.
The project RIA Medicine will become a division of Media Dom RIA. Now we are the autonomy enterprise. This is explained by the similar name.
For Media Dom RIA project RIA Medicine is a new vision of media. Because a new approach to creation, selection, orientation and a narrow niche. Also an important fact that we are free for readers. Approaches of working in charitable orientation also have an interest as a new approach to marketing and sales, which you cannot learn in classical business school in CIS country.
One of the readers asked for drugs of the Boehringer Ingelheim