Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
UniquePeople (UP) is a rehabilitation and vocational training center for disabled people. It provides courses to 110 trainees, aiming to empower their skills and independent living. The trainees attend cooking, gardening, candle making and other labs supervised by professional well-qualified personnel. The UP staff have no capacity nor the know-how to promote the products (e.g., candles, gifts) effectively, and there is always unsold stock. Their website is poorly designed and maintained by one of the teachers with some experience in computers. Shop4All team can outsource all IT and online marketing tasks and create new sales channels. As a consequent, UP can have new revenue streams that improve its overall operation and sustainability.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The project will initially work with vocational training center and social enterprises dealing with people with physical, mental disabilities and suffering from chronic illnesses. According to noesi.gr and other sources, there are more than 100 such organizations that employ more than 1500 professionals and have more than 5000 trainees or workers from vulnerable groups. To the beneficiaries, one should add family members and friends of vulnerable persons. Hence, the economy of scale achieved by Shop4All is clear: a few people can affect the daily routine and lives of several thousands of people. The main benefits for individuals will be: personal development, enhancement of self-esteem and independent living, labour skills. For the organizations, the development of new revenue streams will allow trainers to focus on delivering quality training and improving their curriculum.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The full impact of the project will be achieved when all organizations in Greece that have the characteristics of VTCs (i.e., capacity to produce and commercialize goods and services) and count to more than 300 today, can have an effective online presence and enjoy online sales with minimal effort and costs. Such organizations may be cooperative enterprises from unemployed, ex-prisoners, isolated villages, etc. Another mid-term objective is to export such goods to other countries, starting from Europe and specifically in places with strong Greek community.