SHOPCIABLE

SHOPCIABLE: SHOPCIABLE is magic... OR HOW TO FINANCE ANY SOCIAL CAUSE WITHOUT PUTTING ANY MONEY

Madrid, España
Project Stage:
Growth
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

SHOPCIABLE is like magic. It creates money for social causes that otherwise will be lost. SHOPCIABLE is able to generate wealth from daily activities, like online shopping or watching advertising. And the money which is generated is donated to the social causes or the NGOs that the users choose.

About Project

Problem: What problem is this project trying to address?

In our days, with the catastrophic financial crisis, NGOs are having more problems than ever to deliver their help to the needed. Cuts if public funding, cuts in private donations... SHOPCIABLE comes to resolve this because generates money to NGOs, but it doesn't come from the pocket of the user. He or she just selects where the money goes. The money comes form big advertising brands. Finally advertising provokes a positive effect in society!

Solution: What is the proposed solution? Please be specific!

Brands pay commissions to affiliators so they deliver customers to their online stores. Brands pay money to publishers so they so commercials to internet users. Well, now SHOPCIABLE uses those to business traditional models, but reconverts them so the money goes to social charity. SHOPCIABLE is an affiliator and an advertising publisher, and the money that comes from the brands is delivered to NGOs. The SHOPCIABLE users go through SHOPCIABLE to do their usual online shopping. That's all that takes for the stores to compassionate SHOPCIABLE and then the users will choose to which cause they want to donate that money. Simple, easy, fast and so much good done!!! SHOPCIABLE is a solution to the traditional fundraising model.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We will review real cases like the Association of Alba Pérez which is a cause affiliated to SHOPCIABLE. The objective of the association is to fund the research of the sickness who Alba suffered (she died some months ago). Public funding does not apply, and private donations are short. All the members of the association uses SHOPCIABLE for their online purchases. If they need to buy a plane ticket, a sweater, a phone, and insurance, or a pizza, they all go thru SHOPCIABLE to end in the online stores of their choice. Just doing that they get the commissions of the stores. It may be 5€ or just 1€, but all adds and multiplies when we are many. The friends of Alba also watch commercials in the video site of SHOPCIABLE. Same effect.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

As pointed in the former point the potential is fantastic. A nutshell example: if the actual users of SHOPCIABLE in Spain just watch a 20 second commercial everyday they could gather 500.000€ in a year for a cause. Just 20 seconds of your time for such a welfare! If SHOPCIABLE grows and it is present in many countries, and also their users both watch one advert a day and shop online twice a year, the impact in society would be of gigantic numbers. This would increase the budgets of the NGOs and the help that at the end of the line arrives to the people who needs the help.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The difference form SHOPCIABLE and other ChangeMakers is that SHOPCIABLE applies and benefits all of the rest. SHOPCIABLE is a tool for fundraising and changemaking. All initiatives could be supported by SHOPCIABLE. In SHOPCIABLE there are child, poverty, education, integration, hunger, animal rights... and many other type of causes. The common thing is that all their members engage in a way of creating money from nothing and benefiting their cause.
Team

Team

Laura Vega, content editor and manager Pete Boland, media relations Marcos de Pedro, institutional relations Carlos Velasco, marketing Carlos Diaz de Neira, programming Alberto Ramos, development Juan Rodríguez de Sadia, communication Jose Barrio, managing
About the Lead Co-Creation Partners
Organization:
SHOPCIABLE
Visit website
LEAD SOCIAL-MISSION ORGANIZATION
Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

ALL OF THE ABOVE

Total Number of Full-Time Employees

1

Lead Contact First Name

JOSE

Lead Contact Last Name

BARRIO

Title

MANAGER

Country

SPAIN

LEAD CORPORATE PARTNER
Organization Name

SHOPCIABLE

Total Number of Full-Time Employees

1

Lead Contact First Name

JOSE

Lead Contact Last Name

BARRIO

Title

MANAGER

Country

SPAIN

Organization Website
Basic Info
Project Starting Year

2013

Primary European Country where this Project is creating social impact

, MD, Madrid

Additional European countries where this Project is creating social impact

NEGOTIATIONS IN SWEDEN

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New products & services: Entries in this category develop and offer essentials product and services that address needs currently unmet, Other: If you feel that your entry does not fit any of the above categories, please suggest another category name..

What awards or honors has the project received?
Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Partner 1
-Type of partner [business/social/public]
-Short description sentence [Max 25 words/partner]
-Key motivation to participate in the co-creation project [Max 35 words/partner]
-Key contributions in the co-creation project [Max 35 words/partner]

-Partner 2
-Type of partners [business/social/public]
-Short description sentence [Max 25 words/partner]
-Key motivation to participate in the co-creation project [Max 35 words/partner]
-Key contributions in the co-creation project [Max 35 words/partner]

etc.

Impact
Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

Several associations have gotten several thousands of €. SHOPCIABLE started to definitively operate in oct-13. Just few months for a big effect. There are over 300 affiliated causes and 50K users with a growth of 2K per month.
We are soon opening in Mexico and are in developing in Brazil and Sweden.
The fundraising of the SHOPCIABLE users is small, but it is "free". The users gather the money that flows in the "online air" and donate it to their chosen causes.
If SHOPCIABLE is able to grow and be present in many countries the impact in the world could be enormous and incredibly positive. It could be a revolution in the fundraising methods.

Sustainability
Funding: How is your project financial supported? [select all that apply]

Investments.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

We are doing a great effort because a lot of work is required to maintain the tool operative. Our main need is communication. When people knows about SHOPCIABLE they fall in love, but marketing is expensive. The worth of mouth is working but slow. We believe than with time SHOPCIABLE will be commonly a regularly used because it doesn't demand and extra effort and it is costless. SHOPCIABLE can change the world without changing anything.

Team
Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

Alberto Ramos and Jose Barrio started to develop the online tool in 2011. After several months of developing design and programming they got the financing form F&F to go into production.
We knew that brands pay money in order to get new clients. We said: what if we could get that money and give it to donations? The cash back model works giving a discount to the client, but that amount is not big. The great difference is when you can put the money of all the cash back discounts together, and then give it to a person who needs it. Then the amount matters.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

THE CONNECTIONS WITH NGOS OR OTHER SOCIAL ASSOCIATIONS HAVE BEEN EASY. HTEY UNDERSTOOD THAT OUR COOPERATION JUST COULD BRING BENEFITS TO THEM. SHOPCIABLE WAS BRINGING AN EXTRA FINANCING THAT THEY DIDNT'T HAVE BEFORE, AND WITHOUT IMPLYING MUCH EFFORT FROM THEIR SIDE.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

OUR RELATIONSHIP IS CONTRACTUAL. WE GUARANTEE AN INCOME FROM THE COMMISSIONS THAT THE USER WHO HAVE CHOSEN THEIR CAUSES GENERATE. THE ASSOCIATIONS LINKED TO SHOPCIABLE ARE VERY ACITVE IN THE COMMUNICATION TO THEIR MEMBERS ABOUT W¡HOW TO USE SHOPCIABLE AND THE BENEFITS OF IT.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

WITH SHOPCIABLE CORPORATE COMPANIES CAN INCREASE THE RSC BUDGETS AND DERIVATE BIGGER FUNDS TO ONGS. WE ARE CLOSING NOW THE COLLABORATION WITH ORANGE. SHOPCIABLE WILL BE A TOOL FOR THE "SOLIDARIOS ORANGE". THE EMPLOYEES OF THE COMPANY WILL DEFINE THREE CAUSES THEY WANT TO COLLABORATE WITH. THEN ALL THE ONLINE PURCHASES OF BOTH THE COMPANY AND THE WORKERS WILL BE MADE THRU SHOPCIABLE AND WILL GENERATE MONEY FOR THE CAUSE (ONE AMONG THE THREE) THAT THE USER DECIDES.
THIS WILL BE OUR FIRST BIG CORPORATE COLLABORATION. SEVERAL SMALL SIZE COMPANIES ALREADY USE SHOPCIABLE IN THIS WAY. HOPEFULLY SOON WE WILL BE ABLE TO EXTEND OUR SUPPORT TO MORE ORGANITATIONS. THE MORE THE DROPS WE ARE, THE BIGGER WILL BE THE OCEAN.

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