SOS. Time to Think. Time to Act.

SOS. Time to Think. Time to Act.: Support SOS Children’s Villages now, be better with the best!

Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To collect EUR 10 000 for charity in just two weeks in time of deep crisis is a tough job.
Winning on your side a few of the best makes it easier to touch the hearts of the rest - 20 Bulgarian top celebrities donated personal items for an auction, the proceeds of which supported SOS Children’s Villages effort to secure their kids a true home – cozy and safe and equipped with everything necessary for their normal life and full development.

About Project

Problem: What problem is this project trying to address?

Indifference is the major problem raising support for any cause meets. This is especially true for charitable causes and even more for children without parental care related ones. SOS Children’s Villages Bulgaria needed urgently financial support for their “My Cozy Home” Program and indifference was in the way. How to motivate as many people as possible to donate? To make them believe that every little counts and a small gesture, if multiplied can make a big difference?

Solution: What is the proposed solution? Please be specific!

Motivating the motivators proved to be the right answer. We approached 20 Bulgarians who have long established themselves in their respective professional fields, people widely loved and respected, with request to donate a personal item, of whatever material value, and The Mall, the biggest retail center in the country, will sell it on an auction to the benefit of SOS Children’s Villages. All of these celebrities lent their authority to our cause and inspired thousands by their personal example.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Twenty of the most successful Bulgarians - athletes (Olumpic and World champions), politicians (the Prime Minister and the Mayor of Sofia), and artists provided unique items associated with their career or personal life. These were displayed in the central foyer of The Mall in special show cases. The items were also presented on the company’s website and its page on Facebook. For two weeks everyone could make a donation on site, through a representative of SOS Children’s Villages, or by bank transfer, specifically stating which item they would like to acquire. The object was to become the possession of the most generous donor. High profile event was held for handling the items to their new owners.
About the Lead Co-Creation Partners
The Mall
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Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)

Social enterprise

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Organization Name

The Mall

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Marketing Department Manager



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Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact
Additional European countries where this Project is creating social impact
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Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-Partner 1
-Partner 1: DeConi
-Marketing and PR agency with strong record in developing and implementing unique corporate social responsibility, public awareness and educational programmes.
-Professional interest in social marketing; readiness to take on big challenges; company culture build upon social responsibility.
-Creation of the concept, implementation of all components, publicity and media relations.

-Partner 2: The Mall
-The biggest retail center in Bulgaria.
-Understanding of the management that a company’s social commitments should correspond to its scale and the larger its market share, the larger the responsibility to society and its sustainable development.
-Investment in media and publicity and provision of space fpr displaying the auction items.

-Partner 3: SOS Children’s Villages Bulgaria, part of SOS Children’s Villages International
-Funding of the “My Cozy Home” Program - turning each house run by the organisation into a true home – cozy, protected, and safe for the children, and equipped with everything necessary for their normal life and full development.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

In his address to the organizers of the campaign, the President of the Republic of Bulgaria, Mr. Rosen Plevneliev, said, “I believe that it is only through the joint efforts and active commitment of each and every one of us that we can guarantee a home and safety for the children in need”. This conviction was shared by thousands who participated in the campaign directly or through the companies they work for. The donated funds amounted to a total of EUR 10 500. The record was set by a pair of traditional hand-knit slippers donated by the legendary folk singer Valya Balkanska and acquired at the price of EUR 2 500.

Funding: How is your project financial supported? [select all that apply]

Individuals, Businesses, Other.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?
Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.
About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?
Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)
Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples
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