Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:
GIY is an emerging global network of over 50,000 people who grow some of their own food at home, in schools, workplaces and the community.
GIY’s key motivation is to increase the number of people, and particularly, children growing their own food and gaining food empathy.
GIY provided the vision and context, as well as horticultural knowledge, and the sowing kits. We are also able to spread the word via the GIY community and our traditional and social media outlets.
innocent is Europe’s favourite smoothie company selling natural healthy products in 15 countries and employing over 250 people across Europe.
The Sow & Grow campaign links with innocent's values of being natural, sustainable and generous. innocent’s three main aims are getting healthy, natural food and drinks to as many places as possible, pushing harder for better social and environmental standards in business and supporting the activities of the innocent foundation.
innocent have made a multi-annual investment to fund the campaign. They have also created an online platform to facilitate engagement from schools and promoted the campaign to their sizeable social media network.