Sucre Blue

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Sucre Blue

Bangalore, IndiaUnited States
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Our community-based approach takes the power of peer influence and leverages it with tangible, low-cost medical interventions. We train and employ village women living with chronic diseases to serve as education and prevention ambassadors to their peers. These community health workers go door-to-door to screen, diagnose, and provide affordable low-cost treatment options for chronic diseases designed to improve patient compliance as well as create a sustainable income for women. Our typical community health worker lives in a village where the average household income is less than $2 a day, without access to a local doctor, hospital, or pharmacy within a 20 kilometers radius.

About Project

Solution: What is the proposed solution? Please be specific!

Blood glucose monitoring represents a significant opportunity in India, particularly when placed in the context of the staggering number of cases of diabetes and the predisposition of the 1.2 billion-strong population to developing the condition. Current levels of monitoring are abysmal – only 1.1% of diabetics monitor their glucose levels regularly, and that ratio is even lower among the non-diabetic population.
Contact Details
Sucre Blue
About Your Organization
Organization Name

Sucre Blue

Organization Country
Country where this project is creating social impact

, KA, Bangalore

About You
First Name


Last Name


Job Title


List additional team members who would be involved in this project:

Aman Singh; Dr. Sri Srikanta; Akshaya Hegde

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About Your Organization
What are your primary products/services? Please describe all.

We provide affordable blood glucose screening, monitoring, and other basic diagnostic tests to the vast population of lower-income Indian citizens that are currently under-served. At the grass-roots level, each CHW will boost the health and wellness levels of his/her community by providing low-cost medical diagnostic services at the homes of customers. This model is designed to be profit-driven for CHWs, scalable, and replicable.

Who is your primary audience, customer or beneficiary?

Each patient we have identified for our pilot has been assessed for several factors including: prevalence of existing cases existing within the community, distance greater than 30 kms to hospital/doctor/pharmacy, and average household income lower than 100 rps per day (approximately $1.50).

How do your products/services benefit this population?

Our ability to provide free screenings, around the clock consultation, free medicines, and reducing the requirement and cost of travel back and forth to treatment represents over a 200 rps cost savings for each visit done at home versus a clinical environment. These communities are earning between 40-120 rps per day, or around $1-2 USD.

How many staff do you have (full and part-time)?

We currently employ 4 community health workers and are using a clinical staff of 6. We have 6 volunteers.

Impact and Sustainability
Organization Mission: What problem is your organization committed to solving? In particular, describe what is innovative about your approach.

Sucre Blue’s mission is to bring next generation diagnostics and medical distribution to the doors of patients who believe in the right of every human being to receive quality care. We lower the impact of chronic diseases on medical infrastructure through improvements in prevention, detection and treatment of diabetes, hypertension, and cardiovascular disease, also known as non-communicable diseases (NCD).

Impact: What has been the impact of your solution to date?

Sucre Blue is taking a top-down, bottom-up approach to creating transformation in India’s healthcare system for non-communicable diseases. First, creating an innovative distribution system to screen, diagnose, and provide access to affordable products an services for chronic disease management, education, and community building to approximately 2000 patients. Second, access to data collected at a policy-level for India and our international partners. Third, providing employment opportunity to four women, specifically women with disabilities.

Impact: What is your projected impact after receiving consulting support from American Express?

Skilled labor is extremely challenging to find in India, especially without the resources to develop partnerships with major universities and business schools. This impact would be more than $20,000- it would provide us with the same outputs expected out of 3 administrative employees within a year time frame.

Sustainability: Do you currently have the financial and human resources to implement new strategies or recommendations offered through this partnership, or would implementation be dependent on receiving additional funding? Please describe.

Many of our volunteers work primarily on strategy, scaling, and finance. They would be the point persons of implementation, as well as some assistance with our clinical and core team.

Project Selection
Select your first choice project

Financial Planning

Select your second choice project (Optional)

Strengthening Key Messages

Are you or an assigned project manager from your team able to commit 3-5 hours per week over the 10-week consulting period?


Financial Planning
Why did you select this specific project type?

I am using a financial model prepared by students, and need to grow my own understanding of how to prepare and revise.

What financial modeling/management challenges are you facing?

We are meant to be profit-driven but are completely non-profit at this time. I only have a model for for-profit expansion, and need to map out my own transition as we expand into other partner sites and countries (already in discussion).

Are you interested in assistance for your organization overall or for a specific product/service? Please explain.

Definitely for the organization as a whole.

What are you trying to accomplish by improving this area of your operations?

We are trying to focus and hone our operations in terms of restructuring our team, as well as assessing how we can scale faster by building an Indian team without major roles being filled by temporary roles. Since we are legally based in the US, but operating in India, there are many challenges.

If you were to receive support, what is your expected outcome at the end of the consulting period?

To have a stronger operational and exit model for our partner sites; to have a financial model that mixes fundraising support with growing our ability to implement these projects.

How will support in this area allow you to deepen your impact?

As an organization, we are still struggling to understand the balance between impact and profitability. This support will allow Sucre Blue to implement a plan to our goals of a world with accessible treatment for NCDs around the globe by assessing the feasibility of how to achieve these outcomes.

Strengthening Key Messages
Why did you select this specific project type?

I was torn between this and strategy consulting but ultimately chose this. We have some mixed messages with our fundraising communication and it would be beneficial to have feedback and guidance.

What brand challenges are you facing?

Diabetes is a complicated disease and most people don't understand the basics. I generally don't talk about diabetes, but a lot of what we are doing is providing essential medicines and really implementing human rights. Yet most of our messaging is about poverty, yet we want to reach other markets.

Are you interested in reviewing your organizations overall brand or for a specific product/service? Please explain.

Brand- since our product is really our service provided by the community health workers.

What are you trying to accomplish through improved branding?

We have separate messaging for funders, and which funders, and general public. But our disease category is very complicated which makes it harder to breakdown the issue to funders when the state of chronic diseases is complex.

If you were to receive support, what is your expected outcome at the end of the consulting period?

Recommendations and implementation plan of branding/communication for funders, corporates, and individual donors. Tangible guidelines we can execute on.

How will support in this area allow you to deepen your impact?

I find myself even confusing my messaging when I talk because I am so entrenched in it day by day. Even hearing what resonates and what doesn't would be great for my own messaging as I am the face of the organization.