SUSTAINABLE AGRICULTURE

SUSTAINABLE AGRICULTURE

GhanaGhana
Project Stage:
Growth
Budget: 
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A farming system structured to promote health, manage waste, create job, improves the lives of rural peoples, at a minimal cost of production as a necessity to affordable quality protein to decrease malnutrition in children and pregnant women.

About Project

Problem: What problem is this project trying to address?

Reduction of malnutrition in children and pregnant women. Provision of affordable quality protein starting from rural communities of Ghana. Anti-malaria campaign exercise. Poverty reduction, job creation, Provision of clean water in rural areas Improves organic farming,affordable quality protein

Solution: What is the proposed solution? Please be specific!

Available and affordable quality proteins to mainly rural communities (Children and nursing mothers) 50% of profit shall be used to handle anti-malaria campaign exercises, Poverty reduction, job creation, Provision of clean water in rural areas,and subsequently promoting small holder farming activities.carbon sequestration.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Nutritious processed foods from soya beans and yellow corn shall be made available at discounted prices and sometimes for free where needed. We shall build a strong marketing link, aiding us to supply to our various hospitals across the country since they need these products very much, Pregnant and nursing mothers in our communities shall be given these opportunities. Alliance shall be created between us and infant schools providing to them affordable quality protein when needed.Group of small scale farmers in rural areas will be equipped to grow crops and promote afforestation.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are several farms in Ghana who produces chicken and pork to the community of which Akate farms and Darko farms are examples. These companies are not social enterprises. Again our interplay of production is unique from theirs. Feeding of the pigs at virtually no (low) cost by the use of wasted foods, from our boarding institutions, households, restaurants, processed and hatchery maggots feed is not done by them. Our main aim is to improve the lives of rural people (Social enterprise).
About You
Organization:
Majesty farm and company limited
About You
First Name

FOSTER

Last Name

ADINKRA

About Your Project
Organization Name

Majesty farm and company limited

Organization Country

, AS

Country where this project is creating social impact

, AS

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

I needed a source of income to help me further my university education. Then the idea came to start a poultry business since poultry products are highly demanded. The per capita consumption of poultry meat in Ghana has increased 333% since 2000. I had free housing facilities from the university and with my student loan trust fund, I started this business which ended me with about $10,000 asset by the time I completed.My potential to succeed lies in the fact that with limited time and financial capital, yet I was able to succeed due to my passion and commitment.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Nutrition, Waste, Sustainable Agriculture, Smallholder Farmers.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

We shall strongly emerge friendly ties with every community we find ourselves, making them feel a part of this initiatives. Stronger relationship will be formed between us and the traditional community. Children and pregnant women, mostly in the rural areas mainly suffer malnutrition. Our services shall be made available to them in various hospitals and through school children feeding program initiated by the Ghanaian government. Supply will be made to common retailing shops (with good storage facil

Impact: What is the impact of the work to date and expected impact in the future?

Currently the firm is on gradual production stage. We are expecting maturity limit where various plans can be executed. Ten committed graduates and undergraduates have been employed in this enterprise to transact affairs. We have in a small way sponsored an educational program (Green celebration, KNUST),which also involved us donating to the orphanage and motivational speech delivery to students.
Millions of children in Africa suffer mal nutrition, stunted physical and mental growth, food insecurity, and high death rate. This innovative cycle of production is structured to reduced cost of production to provide affordable protein source, supply nutritious food (soya bean and corn) to pregnant, nursing mothers and children in our hospitals, increase employment so as to reduce poverty rate, make protein source available at good price rates. Since it is a social enterprise 50% of our p

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

I will use all the available modern technologies and local media means to advertise this emerging social nonpolitical enterprise to all, making them feel part of this initiatives (Emerging a friendly ties with every community we find ourselves). This will build a strong social, marketing and economic relationship between the firm and the society. We hope to exploit the whole country. Marketing techniques such as grilling services, Vantage sales points, door to door delivery, supermarket supply, strategic market segmentation and ideal advertisement such as the use of megaphones at various places of residence, door to door introduction of brand’s name, Posters, banners, flyers, brochures, media advertisement (FM, TV, Facebook, twitter, SMS, W

Financial Sustainability: What is your business model to ensure financial sustainability?

1. Live animals shall be sold directly at the farm in bulk and single purchases to business men.
2. Our breeding stocks will be sold directly to other farmers who need our products.
3. Matured animals shall be harvested and processed into various ways such as dressed whole, cut parts, sausages, grilled parts, accordingly to customer’s preference through direct retailing and whosales.
4. Point of sales shall be Created for direct retailin

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I have practiced both crops and animal farming. A lot of research has been done to this. I hold a qualification in Agriculture. I am also into Msc. Natural Resource and Environmental Governance.I am the founder of majesty farms and students in investment enterprise.

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