Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?
It was not so easy in the beginning to find social and financial balance. Seeing the project Vollpension out of a pure business and marketing perspective it is important to have enough revenues - enough guests. Regarding it "with social impact lenses" it is important to focus on the people, especially the seniors and make sure they are doing great and also to focus on fostering the intergenerational communication. What helped us as team was to re-start again and again, to learn from each pop-up prototype and integrate what needed to be learnt.
Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)
Vollpension is a joint project. Gebrüder Stitch produce socio-and eco-friendly locally made jeans. They offered not only half of their factory room for the coffee house, but also supportet with media- and marketing knowledge and creating the concept. Through the association "Verein zur Förderung ökosozialer Projekte u. Innovationen" Gebrüder Stitch gained attention on their business.
Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples
Vollpension was a milestone on Gebrüder Stitch' way to becoming a social business. The spirit and culture of Vollpension and its people influenced also the atmosphere in the factory. Charlotte, one of our seniors, is still cooking once a week a lunch for the team-members of Gebrüder Stitch.
On the level of personal leadership style there are two words that describe the learning and transformation process of our partnership: compassion and accountability. Compassion without accountability gets you nowhere, and accountability without compassion gets you alienated. Both skills are important for sustainably running a social business.
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