Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We plan to scale our operations geographically, by product offering and by distribution channel. We already have a presence in the Australian market and are conducting extensive market research in various European markets to assess the viability of expansion there. We have several new products in the developmental stage that we hope to have on offer next year. Finally, over the next two years we expect to grow significantly in new segments of the Australian market. We are in negotiations with a major supermarket chain to sell our toilet paper on supermarket shelves. From February next year, we will also have a dedicated member of staff for B2B customers to grow sales to businesses including cleaning companies, hotels and offices.
Financial Sustainability: What is your business model to ensure financial sustainability?
Our business is already cash flow positive, despite having only been operational for a matter of months. We aim to grow organically and reinvest the profits of the business that aren't distributed to WaterAid. By operating a very lean, low cost model we hope to maximise the profitability and growth potential. To meet new growth opportunities we have managed to secure a loan facility but are currently seeking more financing options.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
The Who Gives A Crap team have been behind:
- Shebeen - A non-profit bar in Melbourne Australia that donate profits form each drink to sustainable development projects in that drinks country of origin (http://www.shebeen.com.au/)
- Ripple.org - A non-profit "click to give" website.
We're trained engineers, economists, lawyers and designers between us have worked for BCG, Google, IDEO, Method and Morgan Stanley.