Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
First Year: In the first year our product line shall be limited to fresh apples, dried apples, spicy dried apples, pickles and the sales of apple cafe in Kathmandu. While we remain keen on expansion in other parts of Nepal, our serious concern is to increase the sales by 50% every year for the first 4 years. Starting 4th year the project will then aim at establishing its own winery and thus entering into commercial liquor market. In the meanwhile, the employment opportunity will be for 30 people directly in the first year and will increase to 60 in the second year; considering different phases of time. The project also aims at expanding its supplier network to other parts of Jumla; thus contributing in increased sales in the urban area.
Financial Sustainability: What is your business model to ensure financial sustainability?
Winning it the apple way aims in solving the problems of Jumla using a social entrepreneurship model. The financial sustainability of the project shall be based on its sales of products related to apples both physically via the Apple Cafe and online. The cafe would then increase revenue. Our project aims at enhancing quality by investing 50% of the profits on business development while 50% would be for society as investment with future returns.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I have been involved in different entrepreneurial activities in the past.
- Currently I am the co-founder and owner of Kaya-Kalpa Pvt. Ltd.; a management consultancy firm based in Kathmandu.
- I also own a t-shirt brand called the Reflection.
- My not for profit initiative under Kaya-Kalpa is running successfully as the Nepal Chapter of International Humanistic Management Network where we are trying to promote the idea of happy workplaces.