Traditional systems of health care delivery in Kenya include clinics and hospitals, and private, stand-alone clinics. The basic problem is one of distribution. Government clinics do not exist in sufficient number to be easily accessible to the rural poor, many of whom have to walk an entire day to reach them. The burden on the government is great, often resulting in stock shortages that could mean a mother has walked hours only to find that the medicine her child needs is out of stock. Private, stand-alone clinics also suffer from stock shortages and additionally, often sell poor-quality or counterfeit medicines.
CFWshops franchised health clinics have become trusted and respected institutions in rural Kenya because the medicines they provide are affordable and consistently stocked. The franchise model allows regional offices to maintain the stock of each outlet through consistent supply and regular analysis of need. The outlets are focused in two main areas, Kisumu and Embu, within which the two regional offices are able to maintain short supply chains and guidance channels. The result is that the communities of rural Kisumu and Embu have consistent access to health care.
The incentives of ownership, in combination with strict enforcement of compliance to franchise standards, creates an avenue for success for the franchisee that results from excellence in management and service. As a result, when the franchisee is meeting her own interests in making the clinic successful so that she can support her family, she is also meeting the patients' needs by providing high-quality, reliable health care at affordable costs.