- platform for Romanian social entreprenours - platform for Romanian social entreprenours

Organization type: 
for profit
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Create a comunity which is part of society, by : bringing closer together for-profit/non-profit organisations (create business oriented mentorship programs for social entreprenours).

Allberry visions to achieve its social mission is to:
- support the increase the self esteem of socially challenged people;
- support the increase of social insertion (as Allberry does not focus on one social category);
- support increase of financial authonomy (for individuals & non-profits organisations).

About Project

Problem: What problem is this project trying to address?

I operate in non-profit sector, regardless of categories, as I focus on lucrative activities. We hope to provide business tools for non-business/non-profit organizations, by creating a business mentoring platform adapted for this segment. We will continue to promote & sell high/excellent quality products which are being produced by various NGO's or people who are currently considered as socially challanged.

Solution: What is the proposed solution? Please be specific!

I hope to achive the goal of creating a sense of comunity in our society, in which every single member is able to put own skills and abilities at work and be part of society through own contribution, rather than continue to act in the current paradigma (gap), i.e. for-profit industries currently make contributions (philantropy, charity activities) to support various socially challanged categories. I strongly believe that each person have (or can develop) skills which are/or could be useful for the society. That way they can increase their own self esteem, social insertion, by becoming more autonomous financially.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In November 2010 the projects started as a platform for promote & sale of products originated from various NGO's or socially challenged individuals. By December 2010, 561 products were sold (mainly as corporate gifts).In 2011 increasing the number of social suppliers will be achieved (targeted at 20 organisations) During 2011, a business mentoring platform will be released in order to help social entreprenours achieve sustainability.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country
Country where this project is creating social impact
How long has your organization been operating?

Less than a year

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What stage is your project in?

Operating for less than a year

Share the story of the founder and what inspired the founder to start this project

I am the founder and I came up with this idea/solution when I discovered that :
- business and NGO are operating separatelly/in parallel (there is a lack of common understanding & language to say the least);
- as a good manager I think that solution is to allocate appropriate skills for each activity, i.e. the right people in the right place,
- rather give away for consumption approach, I use : 'teach them how to fish approach'.
One example of how that works : a recently retired with extremely low income woman came to me to complain : "I have been retired recently, I cannot longer support myself and my two children, my husband died and because of this I am depressed, I haven's left the house for 2 monts and my health starts to be weakened.I know you are a good, charitable person, maybe you can help"
My question was : "What do you know to do/what skills do you have?"
After thinking about the skills, she said : "I know to sew, I did some cloths for my children when they were young"
-"Then sew for me 10 approns".
She did, they were all sold during the Christmas fairs.
What we achieved:
- she left the house to look for cloth;
- she sold 10 of her products in the first month : she celebrated herself with a coffe served in a coffee shop;
- she said she feels better about herself.
How is she now?
- she has orders regularly : her income increased by 10%.
- she called me to tell me she saw one of the approns at national television (one of Romanian current diva present it).

Social Impact
Please describe how your project has been successful and how that success is measured

From its launch in November 2010, 561 products made by socially challanged people were sold by December 2010 (from a number of 3 organizations and one individual)

Until May 2011, more than 1000 products were sold, from 7 organizations and 2 individuals.

How many people have been impacted by your project?

How many people could be impacted by your project in the next three years?


How will your project evolve over the next three years?

We will continue to increase the number of:
- suppliers (individuals in need and NGO's). In 2013 they will be around 100 (at regional level);
- products sold (each project will have its own sustainable KPI's., including Allberry as a platform);
- we will share resources : product designers, representation & advertising costs, clients (who can make a choice by cause /by products), etc;
- by the end of 2011 the business mentoring tool will be launched;
- we will have at least 3 start-ups per year in which we are involved and we will assist (provide business tools and business mentoring platform for all existing socal businesses)

What barriers might hinder the success of your project and how do you plan to overcome them?

The main barriers (which we hope to overcome) are :
- gaining trust in our partners (that's why we made small steps so far);
- financing new social businesses;
- increase the sustainability of current social businesses we are aware of (most of them are not designed to be sustainable);
- the number of people who would prefer to be assisted rather offer their own contributions (we estimate to reach a 30% of the total)

Tell us about your partnerships

I consider myself a partner with all 7 current suppliers (NGO's & individuals) who are using Allberry current promo & sales platform.

They all provide high/excellent quality products for to be promoted & sold on their behalf.

Allberry provides support with the following :
- products design;
- various distribution channels;
- promoting & selling products;
- exposure to a broad range of business civil society events;
- representation to fairs;
- business advice & mentoring

Explain your selections

Current expenses are supported from other entreprenourial activities conducted by myself, as founder.
Some (very few) expenses are shared among the Allberry network participants (eg. fees for fairs participation)

How do you plan to strengthen your project in the next three years?

Enlarge the product offer (by increasing the number of suppliers to at least 100, at regional/ Europe level)
Increase brand awareness via all activities (until 'certified by Allberry' becomes easily recogniseble)
Increase the sales volume in on-line shop
Open off-line shop
Star-up 5-8 new sustainable social business
Help finance the new start-ups
Offer shared resources for Allberry network members (designer costs, events, own fairs, etc)

Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.


Lack of visibility and investment


Restrictive cultural norms


Lack of efficiency

Please describe how your innovation specifically tackles the barriers listed above.

1. In order for our targer groups/beneficiaries to be interested in this project, they need to be aware, and reaching such a large scale is a big challange, especially that we do not address to specific categories. However, having already reached 100 people (members of the NGO's we are already in touch) shows a good word-of-the-mouth perspective, which is the most efficient way to reach our public/beneficiaries;
2. Currently, civil society & non-profit are placed into two separate ways and worlds, there is little understanding of each other's needs. Allberry creates a ground for common understanding and changes in mentalities that will reach to the conclusion that we need each other;
3. We are using the managerial principle that everybody can be a useful resources.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.



Grown geographic reach: Multi-country


Enhanced existing impact through addition of complementary services

Please describe which of your growth activities are current or planned for the immediate future.

We currently reached 7 organizations from all 3 main regions of Romania, counting aprox. 100 beneficiaries.
By the end of the year we hope to reach a level of 20 organizations (and around 300 beneficiaries)
Equally, we intend to launch the business mentoring platform which will involve 30 organizations and 3-5 montors by the end of next year.

Do you collaborate with any of the following: (Check all that apply)

NGOs/Nonprofits, For profit companies.

If yes, how have these collaborations helped your innovation to succeed?

Everything which has been sone so far with this project has the collaborative support & feedback from both 'worlds' for profit companies & individuals and NGO's representatives.