Please describe how your project has been successful and how that success is measured
The dairy coop idea has many successful examples around the world, including Land O’Lakes in the United States (Fortune 226 Company) and Amul in India. Although Amal’s main focus is to work with small scale dairy farmers and foster income generation, the project will provide further indirect benefits to both farmers and consumers. First, with increased incomes, farmers will be able to invest in education and health – something that is important for their progress and empowerment in the long run. Via this community approach, farmers will do business together and will use their coop platform to safeguard their economic interests by influencing political parties and, in turn, policies impacting their well-being. Consumers of dairy products in Pakistan, who currently have only adulterated and unhygienic milk, will also greatly benefit because they will have access to safe, value-added and affordable dairy products produced by Amal coops. The success of this venture will be measured, in the short term, by the increased income of farmers and number of consumers choosing Amal products over competitors. In the medium term, the herd productivity of farmers will be tracked, and at the same time, the change in literacy rates and access to health facilities will be also be measured. Finally, in the long term, qualitative studies will be conducted to assess the behavioral change of farmers, both as individuals and groups, regarding their participation in the matters of community and politics, as a further indicator of their empowerment
How will your project evolve over the next three years?
Amal will start as a farmers’ owned (coop) milk collection and marketing business which will collect milk from its member farmers and sell it to markets through milk shops in urban areas. Amal will use cold supply chain to preserve the quality of milk and avoid spoilage. This business will be profitable enough to attract commercial financing, allowing Amal to add more villages to its milk collection network. By 3rd year, Amal will sell 20,000 liters/day which will generate enough profits to finance a milk processing plant, which will be the first step towards value-added dairy product line. Amal will then add other products like yogurt, powdered milk, cheese etc. These products will provide substitutes to customers who currently buy pricy imported or competitors’ dairy products