Please describe how your project has been successful and how that success is measured
To date Anudip has trained over 5000 marginalized women and youth in West Bengal and maintained an 70% job placement ratio, with average monthly incomes of Rs 6000. These new livelihoods have increased incomes to about $5 a day on average and impacted over 30,000 people (5,000 graduates, average family size of 6). This creates increased saving and purchasing power, which in turn further enriches the communities in which Anudip works. Prior to starting training, students are counseled to develop a baseline against which their progress and economic change can be measured. Concrete metrics used to track training success include breadth of courses, number of students trained, gender breakdown, number of students placed, percentage of students retained in employment after 3 and 6 months, and change in family income.
Since the DREAM (Developing Rural Entrepreneurs through Adoption and Mentoring) program began in 2008, Anudip has incubated 30 startup business units employing 75 micro-entrepreneurs. Anudip conducts high-touch business mentoring and consequently the number of successful startups is increasing rapidly. Success of the DREAM program results in successful entrepreneurs irrespective of gender, religion, or age, new jobs created in small towns and villages, socio-economic uplift of the community, and increased number of women and minority owned businesses.
Anudip’s MERIT Centers began in 2010 employ 60 Anudip graduates, including graduates who have moved on to supervisory positions. MERIT has been successful in expanding its client base to academics, corporations, governments, startups and non-profits worldwide. Anudip has become increasingly self-sustainable using proceeds from MERIT operations. Success of MERIT Centers results in spread of IT-based prosperity to small towns and villages, reduces urban migration, and generates New Economy jobs in non-urban locations.
Ultimately Anudip’s success depends on the degree of economic empowerment it can impart on its graduates. This success comes in small increments through achievements that happen every day. One moment Anudip staff treasures most happened when a rural graduate who previously would not look trainers in the eye, ascended the podium at an anniversary celebration and said, “Before Anudip’s training program, I did not know I could dream. Now I have a voice. I have a business. I will not be married to the highest bidder. I have a place in life and I have made place for others.”
Anudip is looking for partners who can help increase its ability to make an impact. A big area for further enhancement of its programs is in the area of monitoring and evaluation and impact measurement. Anudip seeks a partner such as eBay that can assist in capturing, assessing and documenting the success of its skills development and job creation programs and creating processes for future evaluation.
How will your project evolve over the next three years?
In 2011-2014 Anudip aims to directly impact 15,000 livelihoods in India. In total, its skills training and job creation will impact over 90,000 individuals in this period. As operations in West Bengal become sustainable, we will expand into Bihar, Karnataka and elsewhere. Anudip’s MERIT Centers will expand along with skills training, and MERIT will employ an estimated 1000 staff at outsourcing centers across multiple states. Surpluses generated by MERIT outsourcing centers will create full sustainability of an operation aimed at impacting these 90,000 lives. In addition, Anudip will expand its management team and board of directors, enhance its monitoring and evaluation processes, train MERIT employees in new projects, and engage more international volunteers and partners.