Please describe how your project has been successful and how that success is measured
Success will be measured by evaluating the numbers of people employed (particularly women) by the project from poor districts in Lima, number of products sold around the globe, and quantity of colored alpaca fiber produced (which, in turn, will determine the number of colored alpacas bred).
So far as part of its pilot stage, the BBB has achieved the following:
- To develop and expand markets, the BBB has successfully signed and set-up 6 wholesale accounts and 3 online distribution channels across the US, as part of the pilot stage.
- The BBB sold 100% of units produced during its very first season – fall/winter 2010. Orders for fall/winter 2011 have already come in.
- Feedback from the end-users has been very positive, with consumers appreciating the premium quality, feel and style of the products.
- The BBB has successfully created job opportunities for women (10 ladies who produced handmade and machine made garments) for the fall/winter collection of 2010.
To measure the environmental and social impact of the project in Lima, the following guide will be used:
The actual data and information will be gathered and verified through impact assessment studies, focus groups and one-on-one interviews. Designated local partners will produce progress reports, updates and press releases.
How will your project evolve over the next three years?
The BBB will surpass intermediaries in the production and raw material sourcing stages. In collaboration with local NGOs, the BBB is establishing relationships with alpaca herders that have the capacity and willingness to work with the project’s environmental goals. Relationships with SMEs that have training resources (scalability) in select poor districts of Lima are being developed and baseline data collected for impact measurement.
Diversifying and increasing revenue will ensure job expansion within SMEs. The BBB will expand distribution channels to Canada, Europe and emerging markets. Once ready to scale, a decision to replicate/adapt the model in other countries will be made - allowing the company to introduce new socially impacting products that utilize local craft & resources.