What barriers might hinder the success of your project and how do you plan to overcome them?
Market competition is the main risk the project might encounter.
A. Its organic fertilizer is a new technological production. People need a process to accept it, so the slowness of entering the market might be the foreboding of the market risk.
B. There are dozens of organic fertilizer companies establishing in the whole province in the last few years, therefore, market segmentation and competition are no way to avoid.
C. Crop’s growth cycle is long. It is a gradual process to change farmers’ thoughts.
How to overcome them:
(1) Enhance technological innovation, improve the quality of the productions, and reduce the production cost.
(2) Change farmers’ thoughts by different media propaganda; improve farmers’ understanding of our productions.
(3) Get support from relevant government departments.
Tell us about your partnerships
Maple Leaf Reforestation Inc. is a listed Canadian company, with the primary focus on forestry project, industrial breeding, biological organic fertilizer production, biomass energy raw material forest base construction, clover forage production, and environment management project. In 2006, the company invested 25 million RMB in Inner Mongolia building a modern nursery. In 2007, it invested nearly 20 million in Xianjiang and Shaanxi building a clover planting and processing base. In 2008, it registered in Changde city, Hunan province with 2 million RMB to build an owned subsidiary “Changde Fenghua Fertilizer Co., Ltd”. The company completed its basic construction and began its pilot production in May, 2009. From July, it established 50 pilot demonstration sites in over 20 counties in Changde, Yiyang, Yueyang city around Dongting Lake. That had a good demonstration effect which could lie a solid foundation for the large-scale production and expansion. Because the raw material resource is limited and cannot meet the expanding market demand and the development of the company, it established “Hunan Maple Leaf Biotechnology Co., Ltd” in Feb. 2010 in Changsha, Hunan. It primarily selected Ningxiang, which is the biggest Livestock breeding base in Hunan as its headquarter and raw material fermentation base. It could provide enough raw material for the future 100,000 tons organic fertilizer base.
Explain your selections
Support from family and friends is understandable. Family and friends are always the loyal supporter for me.
Individuals include technical, marketing, financing support and advices from the relevant experts.
Businesses support mainly comes from the Maple Leaf Reforestation Inc., which is a listed Canadian company with the primary focus on forestry project, industrial breeding, biological organic fertilizer production, biomass energy raw material forest base construction, clover forage production, and environment management project.
How do you plan to strengthen your project in the next three years?
2011.3 ---- 2011.12: complete the base construction in Donghutang Township and produce 5,000 tons productions. Produce 20,000 tons in 2012.
2011.11 --- 2012.12: finish the fermentation base expansion and produce 5,000 tons. Produce 50,000 tons in 2012;
2012.11--- 2013.12: finish the fermentation base expansion and produce 5,000 tons in the year. Produce 70,000 tons in 2014;
2014.11--- 2015.12：finish the construction of two other fermentation bases and produce 5,000 tons. Produce 100,000 tons in 2016.