Share the story of the founder and what inspired the founder to start this project
My background is in business development and energy consulting. I received my MBA from The University of Chicago in 1990 while working as an alternative energy analyst for a small consulting firm in Chicago. After less than a year working on Wall Street, I returned to school completing my PhD in Marketing from UC Irvine, taught and conducted research related to brands and consumer preferences at various universities across Southern CA.
In 2007, I was fortunate enough to be able to travel to East Africa, and spend time in this remarkable part of the world. I returned to the US eager to find a way of collaborating with those I met to improve their standard of living and help preserve the majestic environment in which they live.
After connecting with several leaders in the fields of bioenergy, algae facility design & production, biodigestion, ethanol production & water harvesting, as well as several NGOs serving East Africa, Terra Endeavors was formed. My partners & I are devoted to collaborating with communities in sub-Saharan Africa to help them adapt & utilize emerging technologies to sustainably produce a variety of urgently needed outputs.
To help pay for these facilities, Terra Endeavors LLC is collaborating with rural farmers to help develop the Spirulina industry in the Rift Valley, Spirulina's region of origin. We'll be creating Africa's first enviornmental & social-cause organic "superfood" brand for export to the US, EU, Australia/New Zealand & Asia, as well as distributing the product locally via food-aid organizations to fight malnutrition.