Please describe how your project has been successful and how that success is measured
Diamond Cab has successfully launched five cabs tailor made for the wheelchair boarding with top quality of taxi service. We provide 24 hours bilingual booking hotline for the wheelchair users to reserve the cab at their most convenience. The drivers are also standing by in 24 hours with advance bookings. We can provide maximum 100 single trips every day from days to nights catering for the specific and different needs of wheelchair users. The flexibility and availability of the bookings pioneers in the market whereas the similar service provided by social service organization or illegal van operators can’t provide the same convenience of service.
Since launching in Feb, the five cabs have been serving over 3,000 wheelchair user orders in which repeated customers are found. Only in hospitals, Diamond Cab serves over 450 single trips a month, making nearly four times increase since the first month of launching. Over twenty thousands pamphlets and rolling up banners have been circulating around the hospitals, nursing homes, elderly centers, property estates, special need schools, etc.
The launching of Diamond Cab has been attracted numerous, both overseas and local media reports with face value over millions Hong Kong dollars. Part of the interviews is posted in our website: http://www.diamondcab.com.hk/en/media-coverage.php
The Innovation of Charity Tour with Diamond Cab helps to bridge up the underprivileged wheelchair users with the corporate sponsors with barrier-free tour. In the past four months, over 40 deprived wheelchair users and their carers were benefitted by the success of Charity Tour. The idea also attracts the support of Disney HK Resort which promised to provide unlimited complimentary tickets for the beneficiaries of Charity Tour with Diamond Cab. The first batch of complimentary tickets is 500 costing HK$197,500.
Another innovation of Mobile Gallery for Artists with Disabilities also attracts corporate to support a group of graduates of special need schools to create their artwork as taxi advertising. The sponsorship has broken the record of normal taxi advertising! After the first success, Diamond Cab is planning to make another series of Mobile Gallery for Artists with Disabilities named as “12 Artwishes @ Diamond Cab” . The project will last a year and also invite the arts students in university to teach the disabled artists to make new artwork for Diamond Cab. Then the decorated cabs will visit the school every week and totally 52 schools will be benefited after a year. Finally there are Award Presentation and Gallery plus Diamond Cab show at Shopping Mall to further attract public to learn about the Mobile Gallery achievement. The project costs over millions Hong Kong dollars.
The prospect of Diamond Cab has been attracting different investors and a local bank has committed to offer a loan over a million Hong Kong dollars with privileged rate to support this new venture to further develop the business in coming years.
How will your project evolve over the next three years?
We start to have tourists booking Diamond Cab by emails or by travel agents. This is no wonder highly potential market as our cabs are ready with bilingual communications and flexibility of bookings. More strategic partnerships will be achieved with travel industry in same pace of the development of tourism like cruise hub in Hong Kong.
With the ease of transportation, a lot more innovation of tour planning can be realized with new ideas. For example, there are many elders in wheelchairs home alone and have burning desire to go out. Diamond Cab is ready to develop the local barrier-free tour for the elders including innovative site-seeing service. Actually some drivers have started to equip themselves as professional tour guides too.